--- title: "Fridgemaster vs Haier: Which is searched more in the United Kingdom?" description: "Is Fridgemaster or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-haier" publisher: "Brandwave" --- # Fridgemaster vs Haier: Which is searched more in the United Kingdom? Is Fridgemaster or Haier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fridgemaster and Haier - **Competitive set**: Fridge brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fridgemaster Share of Search**: 6.4% - **Haier Share of Search**: 6.4% ## Is Fridgemaster or Haier more popular in search? - In September 2026, Fridgemaster and Haier were level in searches among fridge brands in the United Kingdom, with an estimated 4.4K branded searches each, at 6.4% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Haier took it in April 2026, Fridgemaster took it in June 2026. - Across the 12 months ending September 2026, Fridgemaster’s share of searches among fridge brands in the United Kingdom moved from 5.8% to 6.4%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in the United Kingdom moved from 3.8% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 4.4K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fridgemaster was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Haier was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fridgemaster and Haier were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung - Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele - Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier - Searched Google, AI Overview "fridge freezer": 1. Bosch - Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Fridgemaster lost share of searches among fridge brands in the United Kingdom, from 7% to 6.4%. ## Month by month | Month | Fridgemaster estimated searches | Fridgemaster Share of Search | Fridgemaster rank | Haier estimated searches | Haier Share of Search | Haier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 5.8% | 4 | 2.9K | 3.8% | 8 | | Nov 2025 | 5.4K | 7.4% | 3 | 2.9K | 4% | 8 | | Dec 2025 | 4.4K | 7% | 3 | 2.4K | 3.8% | 8 | | Jan 2026 | 4.4K | 6% | 4 | 2.9K | 4% | 8 | | Feb 2026 | 3.6K | 6.1% | 4 | 1.9K | 3.2% | 9 | | Mar 2026 | 3.6K | 5.6% | 4 | 2.4K | 3.7% | 8 | | Apr 2026 | 3.6K | 5.8% | 5 | 4.4K | 7.1% | 3 | | May 2026 | 4.4K | 6.4% | 4 | 4.4K | 6.4% | 5 | | Jun 2026 | 5.4K | 7.3% | 4 | 3.6K | 4.9% | 8 | | Jul 2026 | 5.4K | 7.4% | 4 | 3.6K | 5% | 8 | | Aug 2026 | 5.4K | 7% | 4 | 3.6K | 4.6% | 8 | | Sep 2026 | 4.4K | 6.4% | 4 | 4.4K | 6.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fridgemaster’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fridgemaster**: Measured on the search term “fridgemaster”. - **Haier**: Measured on the search term “haier fridge”. - [Fridgemaster profile](/demand/uk/brands/fridgemaster) - [Haier profile](/demand/uk/brands/haier) - [All fridge brands in the United Kingdom](/demand/uk/categories/uk-fridge-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fridgemaster or Haier more popular in search? In September 2026, Fridgemaster and Haier were level in searches among fridge brands in the United Kingdom, with an estimated 4.4K branded searches each, at 6.4% of the total each. ## Cite this page Brandwave. "Fridgemaster vs Haier: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-haier This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fridgemaster-vs-haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.