--- title: "Fresha vs Square Appointments: Which is searched more in the United Kingdom?" description: "Is Fresha or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fresha-vs-square-appointments" publisher: "Brandwave" --- # Fresha vs Square Appointments: Which is searched more in the United Kingdom? Is Fresha or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fresha and Square Appointments - **Competitive set**: Salon booking software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fresha Share of Search**: 4% - **Square Appointments Share of Search**: 4% ## Is Fresha or Square Appointments more popular in search? - In September 2026, Fresha and Square Appointments were level in searches among salon booking software in the United Kingdom, with an estimated 2.4K branded searches each, at 4% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Square Appointments took it in November 2025, Fresha took it in February 2026. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom moved from 7.1% to 4%, and its estimated monthly branded searches moved from 4.4K to 2.4K. - Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom moved from 4.7% to 4%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top salon booking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fresha appeared in all five answers. Square Appointments was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fresha was listed before Square Appointments in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fresha | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Square Appointments | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Treatwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Phorest | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Timely | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about salon booking software - Asked ChatGPT "What's the best salon booking software in the UK?": 1. Fresha, 2. Timely, 3. Phorest, 4. Booksy, 5. Square Appointments - Asked ChatGPT "Which booking system is best for a small hair or beauty salon?": 1. Fresha, 2. Square Appointments, 3. Treatwell - Asked ChatGPT "What's the easiest salon booking app for clients to use?": 1. Fresha, 2. Booksy, 3. Square Appointments - Searched Google, AI Overview "salon software": 1. Fresha - Searched Google, AI Overview "salon booking app": 1. Fresha, 2. Treatwell, 3. Booksy, 4. Square Appointments, 5. Phorest Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom salon booking software in September 2026? - In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%. - In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%. ## Month by month | Month | Fresha estimated searches | Fresha Share of Search | Fresha rank | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 7.1% | 2 | 2.9K | 4.7% | 4 | | Nov 2025 | 1.6K | 2.7% | 5 | 1.9K | 3.3% | 4 | | Dec 2025 | 1K | 1.8% | 5 | 1.6K | 2.8% | 3 | | Jan 2026 | 1.6K | 2.7% | 5 | 2.4K | 4% | 3 | | Feb 2026 | 2.4K | 4.1% | 3 | 1.9K | 3.2% | 4 | | Mar 2026 | 1.9K | 2.7% | 4 | 1.9K | 2.7% | 5 | | Apr 2026 | 1.9K | 3.2% | 3 | 1.9K | 3.2% | 4 | | May 2026 | 1.9K | 2.8% | 3 | 1.6K | 2.3% | 5 | | Jun 2026 | 2.9K | 4.1% | 3 | 1.6K | 2.3% | 5 | | Jul 2026 | 2.4K | 3.4% | 3 | 1.6K | 2.3% | 5 | | Aug 2026 | 2.9K | 4.8% | 3 | 1.9K | 3.2% | 4 | | Sep 2026 | 2.4K | 4% | 3 | 2.4K | 4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fresha’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fresha**: Measured on the search term “fresha for business”. - **Square Appointments**: Measured on the search term “square appointments”. - [Fresha profile](/demand/uk/brands/fresha) - [Square Appointments profile](/demand/uk/brands/square-appointments) - [All salon booking software in the United Kingdom](/demand/uk/categories/uk-salon-booking-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fresha or Square Appointments more popular in search? In September 2026, Fresha and Square Appointments were level in searches among salon booking software in the United Kingdom, with an estimated 2.4K branded searches each, at 4% of the total each. ## Cite this page Brandwave. "Fresha vs Square Appointments: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fresha-vs-square-appointments This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fresha-vs-square-appointments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.