--- title: "FreeAgent vs KashFlow: Which is searched more in the United Kingdom?" description: "Is FreeAgent or KashFlow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/freeagent-vs-kashflow" publisher: "Brandwave" --- # FreeAgent vs KashFlow: Which is searched more in the United Kingdom? Is FreeAgent or KashFlow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FreeAgent and KashFlow - **Competitive set**: Small business accounting software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **FreeAgent Share of Search**: 11.2% - **KashFlow Share of Search**: 1% ## Is FreeAgent or KashFlow more popular in search? - In September 2026, FreeAgent had more branded searches than KashFlow among small business accounting software in the United Kingdom. FreeAgent had about 110,000 branded searches, while KashFlow had 9,900. FreeAgent made up 11.2% of all small business accounting software searches we track, and KashFlow accounted for 1%. - FreeAgent was ahead of KashFlow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FreeAgent’s share of searches among small business accounting software in the United Kingdom moved from 9.4% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, KashFlow’s share of searches among small business accounting software in the United Kingdom moved from 1.5% to 1%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top small business accounting software in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, FreeAgent was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KashFlow did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | QuickBooks Online | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | FreeAgent | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Sage Accounting | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zoho Books | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | KashFlow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pandle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about small business accounting software - Asked ChatGPT "Which accounting software should my small business use in the UK?": 1. Xero, 2. QuickBooks Online, 3. FreeAgent, 4. Sage Accounting, 5. Zoho Books - Asked ChatGPT "What are the best accounting software platforms for small businesses in the UK?": 1. Xero, 2. QuickBooks Online, 3. FreeAgent, 4. Sage Accounting, 5. Zoho Books - Asked ChatGPT "What's the best accounting software in the UK for Making Tax Digital as a sole trader?": 1. FreeAgent, 2. QuickBooks Online, 3. Xero, 4. Zoho Books - Searched Google, AI Overview "making tax digital software": 1. Xero Not named in any answer: KashFlow and Pandle. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom small business accounting software in September 2026? - FreeAgent’s share of searches among small business accounting software in the United Kingdom has lost ground for 3 months in a row, from 12.8% to 11.2% in September 2026. - In September 2026, KashFlow fell from 4th to 5th among small business accounting software in the United Kingdom. ## Month by month | Month | FreeAgent estimated searches | FreeAgent Share of Search | FreeAgent rank | KashFlow estimated searches | KashFlow Share of Search | KashFlow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.4% | 3 | 14.8K | 1.5% | 4 | | Nov 2025 | 90.5K | 10.8% | 3 | 12.1K | 1.4% | 4 | | Dec 2025 | 74K | 10.8% | 3 | 9.9K | 1.4% | 4 | | Jan 2026 | 110K | 10.8% | 3 | 12.1K | 1.2% | 4 | | Feb 2026 | 90.5K | 10.8% | 3 | 12.1K | 1.4% | 4 | | Mar 2026 | 110K | 10.8% | 3 | 12.1K | 1.2% | 4 | | Apr 2026 | 110K | 12.8% | 3 | 12.1K | 1.4% | 4 | | May 2026 | 90.5K | 10.8% | 3 | 9.9K | 1.2% | 4 | | Jun 2026 | 110K | 12.8% | 3 | 12.1K | 1.4% | 4 | | Jul 2026 | 110K | 12.8% | 3 | 12.1K | 1.4% | 4 | | Aug 2026 | 90.5K | 11.2% | 3 | 9.9K | 1.2% | 4 | | Sep 2026 | 110K | 11.2% | 3 | 9.9K | 1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using FreeAgent’s and KashFlow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FreeAgent**: Measured on the search term “freeagent”. - **KashFlow**: Measured on the search term “kashflow”. - [FreeAgent profile](/demand/uk/brands/freeagent) - [KashFlow profile](/demand/uk/brands/kashflow) - [All small business accounting software in the United Kingdom](/demand/uk/categories/uk-small-business-accounting-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FreeAgent or KashFlow more popular in search? In September 2026, FreeAgent had more branded searches than KashFlow among small business accounting software in the United Kingdom. FreeAgent had about 110,000 branded searches, while KashFlow had 9,900. FreeAgent made up 11.2% of all small business accounting software searches we track, and KashFlow accounted for 1%. ## Cite this page Brandwave. "FreeAgent vs KashFlow: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/freeagent-vs-kashflow This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/freeagent-vs-kashflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.