--- title: "Fortnum & Mason vs John Lewis: Which is searched more in the United Kingdom?" description: "Is Fortnum & Mason or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fortnum-and-mason-vs-john-lewis" publisher: "Brandwave" --- # Fortnum & Mason vs John Lewis: Which is searched more in the United Kingdom? Is Fortnum & Mason or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortnum & Mason and John Lewis - **Competitive set**: Hamper companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fortnum & Mason Share of Search**: 28.7% - **John Lewis Share of Search**: 3.1% ## Is Fortnum & Mason or John Lewis more popular in search? - In September 2026, Fortnum & Mason had more branded searches than John Lewis among hamper companies in the United Kingdom. Fortnum & Mason had about 27,100 branded searches, while John Lewis had 2,900. Fortnum & Mason made up 28.7% of all hamper company searches we track, and John Lewis accounted for 3.1%. - Fortnum & Mason was ahead of John Lewis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom moved from 27.1% to 28.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, John Lewis’ share of searches among hamper companies in the United Kingdom moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Estimated monthly branded searches for John Lewis in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. - Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Fortnum & Mason estimated searches | Fortnum & Mason Share of Search | Fortnum & Mason rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 27.1% | 2 | 5.4K | 4.4% | 4 | | Nov 2025 | 74K | 24.2% | 2 | 14.8K | 4.8% | 4 | | Dec 2025 | 135K | 20.4% | 2 | 40.5K | 6.1% | 3 | | Jan 2026 | 27.1K | 35.8% | 2 | 3.6K | 4.8% | 4 | | Feb 2026 | 22.2K | 29% | 2 | 2.9K | 3.8% | 4 | | Mar 2026 | 27.1K | 29.2% | 2 | 2.9K | 3.1% | 4 | | Apr 2026 | 18.1K | 28.9% | 2 | 1.9K | 3% | 4 | | May 2026 | 18.1K | 28.4% | 2 | 2.4K | 3.8% | 4 | | Jun 2026 | 22.2K | 28.7% | 2 | 2.9K | 3.7% | 4 | | Jul 2026 | 22.2K | 28.7% | 2 | 2.9K | 3.7% | 4 | | Aug 2026 | 22.2K | 28.8% | 2 | 2.4K | 3.1% | 4 | | Sep 2026 | 27.1K | 28.7% | 2 | 2.9K | 3.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortnum & Mason’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortnum & Mason**: Measured on the search term “fortnum and mason hampers”. - **John Lewis**: Measured on the search term “john lewis hampers”. - [Fortnum & Mason profile](/demand/uk/brands/fortnum-and-mason) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All hamper companies in the United Kingdom](/demand/uk/categories/uk-hamper-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortnum & Mason or John Lewis more popular in search? In September 2026, Fortnum & Mason had more branded searches than John Lewis among hamper companies in the United Kingdom. Fortnum & Mason had about 27,100 branded searches, while John Lewis had 2,900. Fortnum & Mason made up 28.7% of all hamper company searches we track, and John Lewis accounted for 3.1%. ## Cite this page Brandwave. "Fortnum & Mason vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fortnum-and-mason-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fortnum-and-mason-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.