--- title: "Fortnum & Mason vs Harrods: Which is searched more in the United Kingdom?" description: "Is Fortnum & Mason or Harrods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fortnum-and-mason-vs-harrods" publisher: "Brandwave" --- # Fortnum & Mason vs Harrods: Which is searched more in the United Kingdom? Is Fortnum & Mason or Harrods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamper companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortnum & Mason and Harrods - **Competitive set**: Hamper companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fortnum & Mason Share of Search**: 28.7% - **Harrods Share of Search**: 4.7% ## Is Fortnum & Mason or Harrods more popular in search? - In September 2026, Fortnum & Mason had more branded searches than Harrods among hamper companies in the United Kingdom. Fortnum & Mason had about 27,100 branded searches, while Harrods had 4,400. Fortnum & Mason made up 28.7% of all hamper company searches we track, and Harrods accounted for 4.7%. - Fortnum & Mason was ahead of Harrods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortnum & Mason’s share of searches among hamper companies in the United Kingdom moved from 27.1% to 28.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Harrods’ share of searches among hamper companies in the United Kingdom moved from 5.4% to 4.7%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## How did search popularity change for United Kingdom hamper companies in September 2026? - Estimated monthly branded searches for Harrods in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Fortnum & Mason in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Fortnum & Mason estimated searches | Fortnum & Mason Share of Search | Fortnum & Mason rank | Harrods estimated searches | Harrods Share of Search | Harrods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 27.1% | 2 | 6.6K | 5.4% | 3 | | Nov 2025 | 74K | 24.2% | 2 | 14.8K | 4.8% | 3 | | Dec 2025 | 135K | 20.4% | 2 | 33.1K | 5% | 4 | | Jan 2026 | 27.1K | 35.8% | 2 | 3.6K | 4.8% | 3 | | Feb 2026 | 22.2K | 29% | 2 | 2.9K | 3.8% | 3 | | Mar 2026 | 27.1K | 29.2% | 2 | 3.6K | 3.9% | 3 | | Apr 2026 | 18.1K | 28.9% | 2 | 2.9K | 4.6% | 3 | | May 2026 | 18.1K | 28.4% | 2 | 2.9K | 4.6% | 3 | | Jun 2026 | 22.2K | 28.7% | 2 | 3.6K | 4.6% | 3 | | Jul 2026 | 22.2K | 28.7% | 2 | 3.6K | 4.6% | 3 | | Aug 2026 | 22.2K | 28.8% | 2 | 3.6K | 4.7% | 3 | | Sep 2026 | 27.1K | 28.7% | 2 | 4.4K | 4.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortnum & Mason’s and Harrods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortnum & Mason**: Measured on the search term “fortnum and mason hampers”. - **Harrods**: Measured on the search term “harrods hampers”. - [Fortnum & Mason profile](/demand/uk/brands/fortnum-and-mason) - [Harrods profile](/demand/uk/brands/harrods) - [All hamper companies in the United Kingdom](/demand/uk/categories/uk-hamper-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortnum & Mason or Harrods more popular in search? In September 2026, Fortnum & Mason had more branded searches than Harrods among hamper companies in the United Kingdom. Fortnum & Mason had about 27,100 branded searches, while Harrods had 4,400. Fortnum & Mason made up 28.7% of all hamper company searches we track, and Harrods accounted for 4.7%. ## Cite this page Brandwave. "Fortnum & Mason vs Harrods: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fortnum-and-mason-vs-harrods This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fortnum-and-mason-vs-harrods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.