--- title: "Flooring Superstore vs Howdens: Which is searched more in the United Kingdom?" description: "Is Flooring Superstore or Howdens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/flooring-superstore-vs-howdens" publisher: "Brandwave" --- # Flooring Superstore vs Howdens: Which is searched more in the United Kingdom? Is Flooring Superstore or Howdens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flooring Superstore and Howdens - **Competitive set**: Flooring retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Flooring Superstore Share of Search**: 18.3% - **Howdens Share of Search**: 2.4% ## Is Flooring Superstore or Howdens more popular in search? - In September 2026, Flooring Superstore had more branded searches than Howdens among flooring retailers in the United Kingdom. Flooring Superstore had about 33,100 branded searches, while Howdens had 4,400. Flooring Superstore made up 18.3% of all flooring retailer searches we track, and Howdens accounted for 2.4%. - Flooring Superstore was ahead of Howdens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flooring Superstore’s share of searches among flooring retailers in the United Kingdom moved from 19.1% to 18.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Howdens’ share of searches among flooring retailers in the United Kingdom moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top flooring retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Flooring Superstore and Howdens were each mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Tapi | 2 of 3 | 2 of 3 | | Flooring Superstore | 1 of 3 | 1 of 3 | | Direct Wood Flooring | 1 of 3 | 1 of 3 | | Walls and Floors | 0 of 3 | 0 of 3 | | B&Q | 0 of 3 | 0 of 3 | | Howdens | 1 of 3 | 1 of 3 | | Leader Floors | 0 of 3 | 0 of 3 | ## Every AI answer about flooring retailers - Asked ChatGPT "Where's the best place to buy flooring in the UK?": 1. Flooring Superstore, 2. Howdens, 3. Tapi - Asked ChatGPT "Which UK shop is best for buying carpet and having it fitted?": 1. Tapi - Asked ChatGPT "Where can I buy good quality engineered wood flooring online in the UK?": 1. Direct Wood Flooring Not named in any answer: Walls and Floors, B&Q and Leader Floors. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom flooring retailers in September 2026? - Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Flooring Superstore in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Flooring Superstore estimated searches | Flooring Superstore Share of Search | Flooring Superstore rank | Howdens estimated searches | Howdens Share of Search | Howdens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 19.1% | 2 | 5.4K | 2.5% | 6 | | Nov 2025 | 33.1K | 18.2% | 2 | 4.4K | 2.4% | 6 | | Dec 2025 | 27.1K | 21% | 2 | 2.9K | 2.3% | 6 | | Jan 2026 | 33.1K | 17.8% | 2 | 5.4K | 2.9% | 6 | | Feb 2026 | 33.1K | 20.2% | 2 | 4.4K | 2.7% | 6 | | Mar 2026 | 33.1K | 18.1% | 2 | 4.4K | 2.4% | 6 | | Apr 2026 | 33.1K | 18.6% | 2 | 3.6K | 2% | 6 | | May 2026 | 33.1K | 21.1% | 2 | 3.6K | 2.3% | 6 | | Jun 2026 | 27.1K | 18.1% | 2 | 3.6K | 2.4% | 6 | | Jul 2026 | 33.1K | 21.3% | 2 | 3.6K | 2.3% | 6 | | Aug 2026 | 33.1K | 18.2% | 2 | 4.4K | 2.4% | 6 | | Sep 2026 | 33.1K | 18.3% | 2 | 4.4K | 2.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Flooring Superstore’s and Howdens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flooring Superstore**: Measured on the search term “flooring superstore”. - **Howdens**: Measured on the search term “howdens flooring”. - [Flooring Superstore profile](/demand/uk/brands/flooring-superstore) - [Howdens profile](/demand/uk/brands/howdens) - [All flooring retailers in the United Kingdom](/demand/uk/categories/uk-flooring-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flooring Superstore or Howdens more popular in search? In September 2026, Flooring Superstore had more branded searches than Howdens among flooring retailers in the United Kingdom. Flooring Superstore had about 33,100 branded searches, while Howdens had 4,400. Flooring Superstore made up 18.3% of all flooring retailer searches we track, and Howdens accounted for 2.4%. ## Cite this page Brandwave. "Flooring Superstore vs Howdens: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/flooring-superstore-vs-howdens This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/flooring-superstore-vs-howdens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.