---
title: "Flight Club vs Topgolf: Which is searched more in the United Kingdom?"
description: "Is Flight Club or Topgolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activity bars set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/flight-club-darts-vs-topgolf"
publisher: "Brandwave"
---

# Flight Club vs Topgolf: Which is searched more in the United Kingdom?

Is Flight Club or Topgolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activity bars set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flight Club and Topgolf
- **Competitive set**: Activity bars
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Flight Club Share of Search**: 0.97%
- **Topgolf Share of Search**: 36.7%

## Is Flight Club or Topgolf more popular in search?

- In September 2026, Topgolf had more branded searches than Flight Club among activity bars in the United Kingdom. Topgolf had about 60,500 branded searches, while Flight Club had 1,600. Topgolf made up 36.7% of all activity bar searches we track, and Flight Club accounted for 0.97%.
- Topgolf was ahead of Flight Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flight Club’s share of searches among activity bars in the United Kingdom moved from 0.87% to 0.97%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Topgolf’s share of searches among activity bars in the United Kingdom moved from 39.9% to 36.7%, and its estimated monthly branded searches moved from 110K to 60.5K.

## Top activity bars in ChatGPT and Google AI Overviews

In three ChatGPT questions, Flight Club was mentioned in two out of three: in two of the three ChatGPT answers. Topgolf did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Flight Club | 1st | 2 of 3 | 2 of 3 |
| Puttshack | 2nd | 3 of 3 | 3 of 3 |
| Boom Battle Bar | 3rd | 2 of 3 | 2 of 3 |
| Junkyard Golf | 3rd | 1 of 3 | 1 of 3 |
| Swingers | 5th | 1 of 3 | 1 of 3 |
| Topgolf | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about activity bars

- Asked ChatGPT "What are the best activity bars in the UK?": 1. Flight Club, 2. Boom Battle Bar, 3. Puttshack
- Asked ChatGPT "Where can I play crazy golf with drinks in the UK?": 1. Junkyard Golf, 2. Swingers, 3. Puttshack
- Asked ChatGPT "What are the best places for a fun night out with games in the UK?": 1. Flight Club, 2. Puttshack, 3. Boom Battle Bar

Not named in any answer: Topgolf.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How did search popularity change for United Kingdom activity bars in September 2026?

- In September 2026, Boom Battle Bar overtook Topgolf to become the leader among activity bars in the United Kingdom, with 36.7% of the searches.
- In September 2026, Topgolf lost share of searches among activity bars in the United Kingdom, from 45.5% to 36.7%.
- Estimated monthly branded searches for Flight Club in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

## Month by month

| Month | Flight Club estimated searches | Flight Club Share of Search | Flight Club rank | Topgolf estimated searches | Topgolf Share of Search | Topgolf rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.87% | 6 | 110K | 39.9% | 1 |
| Nov 2025 | 1.9K | 0.76% | 6 | 90.5K | 36.2% | 2 |
| Dec 2025 | 1.9K | 0.8% | 6 | 90.5K | 38.1% | 2 |
| Jan 2026 | 2.4K | 0.96% | 6 | 90.5K | 36.2% | 2 |
| Feb 2026 | 1.9K | 0.85% | 6 | 74K | 33.2% | 2 |
| Mar 2026 | 1.6K | 0.85% | 6 | 74K | 39.2% | 1 |
| Apr 2026 | 1.3K | 0.63% | 6 | 90.5K | 44.2% | 1 |
| May 2026 | 1.3K | 0.76% | 6 | 74K | 43.1% | 1 |
| Jun 2026 | 1K | 0.65% | 6 | 60.5K | 39.3% | 1 |
| Jul 2026 | 1.3K | 0.75% | 6 | 74K | 42.7% | 1 |
| Aug 2026 | 1.6K | 0.8% | 6 | 90.5K | 45.5% | 1 |
| Sep 2026 | 1.6K | 0.97% | 6 | 60.5K | 36.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Flight Club’s and Topgolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flight Club**: Measured on the search term “flight club darts”.
- **Topgolf**: Measured on the search term “topgolf”.

- [Flight Club profile](/demand/uk/brands/flight-club-darts)
- [Topgolf profile](/demand/uk/brands/topgolf)
- [All activity bars in the United Kingdom](/demand/uk/categories/uk-activity-bars): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Flight Club or Topgolf more popular in search?

In September 2026, Topgolf had more branded searches than Flight Club among activity bars in the United Kingdom. Topgolf had about 60,500 branded searches, while Flight Club had 1,600. Topgolf made up 36.7% of all activity bar searches we track, and Flight Club accounted for 0.97%.

## Cite this page

Brandwave. "Flight Club vs Topgolf: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/flight-club-darts-vs-topgolf

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/flight-club-darts-vs-topgolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
