--- title: "Five Guys vs PizzaExpress: Which is searched more in the United Kingdom?" description: "Is Five Guys or PizzaExpress more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/five-guys-vs-pizza-express" publisher: "Brandwave" --- # Five Guys vs PizzaExpress: Which is searched more in the United Kingdom? Is Five Guys or PizzaExpress more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Five Guys and PizzaExpress - **Competitive set**: Restaurant chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Five Guys Share of Search**: 5.6% - **PizzaExpress Share of Search**: 22.8% ## Is Five Guys or PizzaExpress more popular in search? - In September 2026, PizzaExpress had more branded searches than Five Guys among restaurant chains in the United Kingdom. PizzaExpress had about 823,000 branded searches, while Five Guys had 201,000. PizzaExpress made up 22.8% of all restaurant chain searches we track, and Five Guys accounted for 5.6%. - PizzaExpress was ahead of Five Guys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom moved from 6.7% to 5.6%, and its estimated monthly branded searches moved from 301K to 201K. - Across the 12 months ending September 2026, PizzaExpress’ share of searches among restaurant chains in the United Kingdom moved from 15% to 22.8%, and its estimated monthly branded searches moved from 673K to 823K. ## Top restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, PizzaExpress was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Five Guys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Five Guys was listed before PizzaExpress in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | wagamama | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | PizzaExpress | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Five Guys | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Frankie & Benny's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bella Italia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Toby Carvery | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvester | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Miller & Carter | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Wetherspoons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prezzo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zizzi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about restaurant chains - Asked ChatGPT "Which restaurant chain is the best in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress - Asked ChatGPT "What are the best chain restaurants in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress, 5. Toby Carvery, 6. Frankie & Benny's, 7. Harvester, 8. Bella Italia, 9. Miller & Carter - Asked ChatGPT "Which UK restaurant chain is best for a family meal?": 1. PizzaExpress, 2. Bella Italia, 3. Frankie & Benny's, 4. wagamama, 5. Toby Carvery - Searched Google, AI Overview "chain restaurants": 1. Nando's Not named in any answer: Wetherspoons, Prezzo and Zizzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom restaurant chains in September 2026? - In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches. - In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%. - Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Month by month | Month | Five Guys estimated searches | Five Guys Share of Search | Five Guys rank | PizzaExpress estimated searches | PizzaExpress Share of Search | PizzaExpress rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.7% | 6 | 673K | 15% | 3 | | Nov 2025 | 301K | 7% | 7 | 823K | 19.2% | 1 | | Dec 2025 | 368K | 8.1% | 5 | 823K | 18.1% | 2 | | Jan 2026 | 301K | 6.5% | 7 | 823K | 17.7% | 2 | | Feb 2026 | 301K | 7% | 7 | 823K | 19.2% | 1 | | Mar 2026 | 301K | 7.4% | 5 | 823K | 20.1% | 1 | | Apr 2026 | 201K | 5.4% | 7 | 823K | 22.3% | 1 | | May 2026 | 246K | 6.7% | 5 | 823K | 22.5% | 1 | | Jun 2026 | 201K | 5.9% | 7 | 823K | 24.1% | 1 | | Jul 2026 | 246K | 6.7% | 5 | 823K | 22.4% | 1 | | Aug 2026 | 246K | 5.7% | 6 | 1M | 23.3% | 1 | | Sep 2026 | 201K | 5.6% | 7 | 823K | 22.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Five Guys’ and PizzaExpress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Five Guys**: Measured on the search term “five guys”. - **PizzaExpress**: Measured on the search term “pizza express”. - [Five Guys profile](/demand/uk/brands/five-guys) - [PizzaExpress profile](/demand/uk/brands/pizza-express) - [All restaurant chains in the United Kingdom](/demand/uk/categories/uk-restaurant-chains): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Five Guys or PizzaExpress more popular in search? In September 2026, PizzaExpress had more branded searches than Five Guys among restaurant chains in the United Kingdom. PizzaExpress had about 823,000 branded searches, while Five Guys had 201,000. PizzaExpress made up 22.8% of all restaurant chain searches we track, and Five Guys accounted for 5.6%. ## Cite this page Brandwave. "Five Guys vs PizzaExpress: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/five-guys-vs-pizza-express This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/five-guys-vs-pizza-express. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.