--- title: "Five Guys vs Miller & Carter: Which is searched more in the United Kingdom?" description: "Is Five Guys or Miller & Carter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/five-guys-vs-miller-and-carter" publisher: "Brandwave" --- # Five Guys vs Miller & Carter: Which is searched more in the United Kingdom? Is Five Guys or Miller & Carter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Five Guys and Miller & Carter - **Competitive set**: Restaurant chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Five Guys Share of Search**: 5.6% - **Miller & Carter Share of Search**: 6.8% ## Is Five Guys or Miller & Carter more popular in search? - In September 2026, Miller & Carter had more branded searches than Five Guys among restaurant chains in the United Kingdom. Miller & Carter had about 246,000 branded searches, while Five Guys had 201,000. Miller & Carter made up 6.8% of all restaurant chain searches we track, and Five Guys accounted for 5.6%. - Miller & Carter was ahead of Five Guys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom moved from 6.7% to 5.6%, and its estimated monthly branded searches moved from 301K to 201K. - Across the 12 months ending September 2026, Miller & Carter’s share of searches among restaurant chains in the United Kingdom moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 301K to 246K. ## Top restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Five Guys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Miller & Carter was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Five Guys was listed before Miller & Carter in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | wagamama | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | PizzaExpress | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Five Guys | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Frankie & Benny's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bella Italia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Toby Carvery | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvester | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Miller & Carter | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Wetherspoons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prezzo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zizzi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about restaurant chains - Asked ChatGPT "Which restaurant chain is the best in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress - Asked ChatGPT "What are the best chain restaurants in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress, 5. Toby Carvery, 6. Frankie & Benny's, 7. Harvester, 8. Bella Italia, 9. Miller & Carter - Asked ChatGPT "Which UK restaurant chain is best for a family meal?": 1. PizzaExpress, 2. Bella Italia, 3. Frankie & Benny's, 4. wagamama, 5. Toby Carvery - Searched Google, AI Overview "chain restaurants": 1. Nando's Not named in any answer: Wetherspoons, Prezzo and Zizzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom restaurant chains in September 2026? - In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches. - Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Month by month | Month | Five Guys estimated searches | Five Guys Share of Search | Five Guys rank | Miller & Carter estimated searches | Miller & Carter Share of Search | Miller & Carter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.7% | 6 | 301K | 6.7% | 7 | | Nov 2025 | 301K | 7% | 7 | 368K | 8.6% | 5 | | Dec 2025 | 368K | 8.1% | 5 | 450K | 9.9% | 4 | | Jan 2026 | 301K | 6.5% | 7 | 450K | 9.7% | 4 | | Feb 2026 | 301K | 7% | 7 | 368K | 8.6% | 4 | | Mar 2026 | 301K | 7.4% | 5 | 301K | 7.4% | 6 | | Apr 2026 | 201K | 5.4% | 7 | 246K | 6.7% | 6 | | May 2026 | 246K | 6.7% | 5 | 246K | 6.7% | 6 | | Jun 2026 | 201K | 5.9% | 7 | 246K | 7.2% | 4 | | Jul 2026 | 246K | 6.7% | 5 | 246K | 6.7% | 6 | | Aug 2026 | 246K | 5.7% | 6 | 246K | 5.7% | 7 | | Sep 2026 | 201K | 5.6% | 7 | 246K | 6.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Five Guys’ and Miller & Carter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Five Guys**: Measured on the search term “five guys”. - **Miller & Carter**: Measured on the search term “miller and carter”. - [Five Guys profile](/demand/uk/brands/five-guys) - [Miller & Carter profile](/demand/uk/brands/miller-and-carter) - [All restaurant chains in the United Kingdom](/demand/uk/categories/uk-restaurant-chains): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Five Guys or Miller & Carter more popular in search? In September 2026, Miller & Carter had more branded searches than Five Guys among restaurant chains in the United Kingdom. Miller & Carter had about 246,000 branded searches, while Five Guys had 201,000. Miller & Carter made up 6.8% of all restaurant chain searches we track, and Five Guys accounted for 5.6%. ## Cite this page Brandwave. "Five Guys vs Miller & Carter: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/five-guys-vs-miller-and-carter This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/five-guys-vs-miller-and-carter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.