--- title: "Fitbit vs Garmin: Which is searched more in the United Kingdom?" description: "Is Fitbit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fitbit-vs-garmin" publisher: "Brandwave" --- # Fitbit vs Garmin: Which is searched more in the United Kingdom? Is Fitbit or Garmin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fitbit and Garmin - **Competitive set**: Smartwatch brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fitbit Share of Search**: 14.8% - **Garmin Share of Search**: 14.8% ## Is Fitbit or Garmin more popular in search? - In September 2026, Fitbit and Garmin were level in searches among smartwatch brands in the United Kingdom, with an estimated 135K branded searches each, at 14.8% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Fitbit took it in May 2026, Garmin took it in August 2026. - Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch brands in the United Kingdom held steady at 14.8%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch brands in the United Kingdom held steady at 14.8%, and its estimated monthly branded searches held steady at 135K. ## Top smartwatch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fitbit and Garmin were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Fitbit in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple Watch | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Fitbit | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazfit | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung Galaxy Watch | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Huawei | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Pixel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch brands - Asked ChatGPT "Which smartwatch should I buy in the UK?": 1. Apple Watch, 2. Garmin, 3. Google Pixel, 4. Amazfit, 5. Fitbit - Asked ChatGPT "What are the best smartwatch brands?": 1. Garmin, 2. Huawei, 3. Amazfit, 4. Fitbit, 5. Apple Watch, 6. Google Pixel - Asked ChatGPT "What is the best fitness tracker?": 1. Garmin, 2. Fitbit - Searched Google, AI Overview "smart watch": 1. Samsung Galaxy Watch, 2. Apple Watch, 3. Garmin - Searched Google, AI Overview "fitness tracker": 1. Fitbit Not named in any answer: WHOOP, COROS and Polar. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom smartwatch brands in September 2026? - In September 2026, Garmin lost share of searches among smartwatch brands in the United Kingdom, from 19.1% to 14.8%. - In September 2026, Fitbit lost share of searches among smartwatch brands in the United Kingdom, from 15.6% to 14.8%. ## Month by month | Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Garmin estimated searches | Garmin Share of Search | Garmin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 14.8% | 2 | 135K | 14.8% | 3 | | Nov 2025 | 165K | 13.4% | 2 | 165K | 13.4% | 3 | | Dec 2025 | 165K | 13.6% | 2 | 165K | 13.6% | 3 | | Jan 2026 | 165K | 16.8% | 2 | 165K | 16.8% | 3 | | Feb 2026 | 110K | 14.2% | 3 | 135K | 17.4% | 2 | | Mar 2026 | 110K | 13.9% | 3 | 135K | 17.1% | 2 | | Apr 2026 | 135K | 16.1% | 3 | 165K | 19.6% | 2 | | May 2026 | 201K | 22.8% | 2 | 135K | 15.3% | 3 | | Jun 2026 | 165K | 19.5% | 2 | 135K | 15.9% | 3 | | Jul 2026 | 135K | 17.8% | 2 | 135K | 17.8% | 3 | | Aug 2026 | 135K | 15.6% | 3 | 165K | 19.1% | 2 | | Sep 2026 | 135K | 14.8% | 2 | 135K | 14.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fitbit**: Measured on the search term “fitbit”. - **Garmin**: Measured on the search term “garmin watch”. - [Fitbit profile](/demand/uk/brands/fitbit) - [Garmin profile](/demand/uk/brands/garmin) - [All smartwatch brands in the United Kingdom](/demand/uk/categories/uk-smartwatch-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fitbit or Garmin more popular in search? In September 2026, Fitbit and Garmin were level in searches among smartwatch brands in the United Kingdom, with an estimated 135K branded searches each, at 14.8% of the total each. ## Cite this page Brandwave. "Fitbit vs Garmin: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fitbit-vs-garmin This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fitbit-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.