--- title: "Firefish vs Recruitly: Which is searched more in the United Kingdom?" description: "Is Firefish or Recruitly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/firefish-vs-recruitly" publisher: "Brandwave" --- # Firefish vs Recruitly: Which is searched more in the United Kingdom? Is Firefish or Recruitly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruitment software set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Firefish and Recruitly - **Competitive set**: Recruitment software - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Firefish Share of Search**: 1.6% - **Recruitly Share of Search**: 2.5% ## Is Firefish or Recruitly more popular in search? - In September 2026, Recruitly had more branded searches than Firefish among recruitment software in the United Kingdom. Recruitly had about 320 branded searches, while Firefish had 210. Recruitly made up 2.5% of all recruitment software searches we track, and Firefish accounted for 1.6%. - The lead changed hands 3 times in the 12 months ending September 2026: Recruitly took it in June 2026, Firefish took it in July 2026, Recruitly took it in September 2026. - Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom moved from 2.9% to 1.6%, and its estimated monthly branded searches moved from 480 to 210. - Across the 12 months ending September 2026, Recruitly’s share of searches among recruitment software in the United Kingdom moved from 2% to 2.5%, and its estimated monthly branded searches held steady at 320. ## Top recruitment software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Recruitly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firefish was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Firefish and Recruitly were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bullhorn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vincere | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | JobAdder | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Recruit CRM | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Eploy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Firefish | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Recruitly | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Tribepad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recruitment software - Asked ChatGPT "What's the best recruitment software for a UK agency?": 1. Bullhorn, 2. JobAdder, 3. Vincere, 4. Recruitly - Asked ChatGPT "Which applicant tracking system is best for UK employers?": 1. Eploy, 2. Bullhorn, 3. Vincere - Asked ChatGPT "What recruitment CRM do UK recruitment agencies use?": 1. Bullhorn, 2. Vincere, 3. Firefish, 4. JobAdder, 5. Recruit CRM, 6. Recruitly - Searched Google, AI Overview "applicant tracking system": named none of the brands we track - Searched Google, AI Overview "recruitment crm": 1. Recruit CRM, 2. Bullhorn, 3. JobAdder Not named in any answer: Tribepad. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom recruitment software in September 2026? - In September 2026, Recruitly overtook Firefish to rank 7th among recruitment software in the United Kingdom, with 2.5% of the searches. - Estimated monthly branded searches for Firefish in the United Kingdom fell 56.3% over 12 measured months, from 480 to 210 in September 2026. ## Month by month | Month | Firefish estimated searches | Firefish Share of Search | Firefish rank | Recruitly estimated searches | Recruitly Share of Search | Recruitly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 2.9% | 7 | 320 | 2% | 8 | | Nov 2025 | 480 | 3.4% | 7 | 260 | 1.9% | 8 | | Dec 2025 | 210 | 2.2% | 7 | 210 | 2.2% | 8 | | Jan 2026 | 390 | 2.7% | 7 | 320 | 2.2% | 8 | | Feb 2026 | 480 | 3.7% | 7 | 320 | 2.5% | 8 | | Mar 2026 | 390 | 2.8% | 7 | 320 | 2.3% | 8 | | Apr 2026 | 260 | 2.1% | 7 | 260 | 2.1% | 8 | | May 2026 | 320 | 2.9% | 7 | 260 | 2.3% | 8 | | Jun 2026 | 260 | 2.1% | 8 | 320 | 2.5% | 7 | | Jul 2026 | 320 | 2.7% | 7 | 260 | 2.2% | 8 | | Aug 2026 | 210 | 1.8% | 7 | 210 | 1.8% | 8 | | Sep 2026 | 210 | 1.6% | 8 | 320 | 2.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Firefish’s and Recruitly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Firefish**: Measured on the search term “firefish software”. - **Recruitly**: Measured on the search term “recruitly”. - [Firefish profile](/demand/uk/brands/firefish) - [Recruitly profile](/demand/uk/brands/recruitly) - [All recruitment software in the United Kingdom](/demand/uk/categories/uk-recruitment-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Firefish or Recruitly more popular in search? In September 2026, Recruitly had more branded searches than Firefish among recruitment software in the United Kingdom. Recruitly had about 320 branded searches, while Firefish had 210. Recruitly made up 2.5% of all recruitment software searches we track, and Firefish accounted for 1.6%. ## Cite this page Brandwave. "Firefish vs Recruitly: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/firefish-vs-recruitly This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/firefish-vs-recruitly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.