--- title: "Fired Earth vs Porcelanosa: Which is searched more in the United Kingdom?" description: "Is Fired Earth or Porcelanosa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fired-earth-vs-porcelanosa" publisher: "Brandwave" --- # Fired Earth vs Porcelanosa: Which is searched more in the United Kingdom? Is Fired Earth or Porcelanosa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fired Earth and Porcelanosa - **Competitive set**: Tile retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fired Earth Share of Search**: 0.86% - **Porcelanosa Share of Search**: 1.4% ## Is Fired Earth or Porcelanosa more popular in search? - In September 2026, Porcelanosa had more branded searches than Fired Earth among tile retailers in the United Kingdom. Porcelanosa had about 18,100 branded searches, while Fired Earth had 11,000. Porcelanosa made up 1.4% of all tile retailer searches we track, and Fired Earth accounted for 0.86%. - The lead changed hands once in the 12 months ending September 2026: Porcelanosa took it in December 2025. - Across the 12 months ending September 2026, Fired Earth’s share of searches among tile retailers in the United Kingdom moved from 1.7% to 0.86%, and its estimated monthly branded searches moved from 25.8K to 11K. - Across the 12 months ending September 2026, Porcelanosa’s share of searches among tile retailers in the United Kingdom moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top tile retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Porcelanosa appeared in all three answers. Fired Earth did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Topps Tiles | 1st | 3 of 3 | 3 of 3 | | Quorn Stone | 2nd | 3 of 3 | 3 of 3 | | B&Q | 3rd | 2 of 3 | 2 of 3 | | Porcelanosa | 4th | 3 of 3 | 3 of 3 | | CTD Tiles | 5th | 1 of 3 | 1 of 3 | | Tile Mountain | 6th | 1 of 3 | 1 of 3 | | Tile Giant | 7th | 1 of 3 | 1 of 3 | | Fired Earth | Not ranked | 0 of 3 | 0 of 3 | | Walls and Floors | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tile retailers - Asked ChatGPT "Which tile retailer should I shop at in the UK?": 1. Topps Tiles, 2. B&Q, 3. Porcelanosa, 4. Quorn Stone, 5. Tile Giant - Asked ChatGPT "What are the best tile retailers in the UK?": 1. Topps Tiles, 2. Quorn Stone, 3. Tile Mountain, 4. Porcelanosa - Asked ChatGPT "What's the best tile retailer in the UK for a kitchen renovation?": 1. Topps Tiles, 2. CTD Tiles, 3. Quorn Stone, 4. B&Q, 5. Porcelanosa Not named in any answer: Fired Earth and Walls and Floors. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom tile retailers in September 2026? - Estimated monthly branded searches for Fired Earth in the United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026. - Estimated monthly branded searches for Porcelanosa in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Fired Earth estimated searches | Fired Earth Share of Search | Fired Earth rank | Porcelanosa estimated searches | Porcelanosa Share of Search | Porcelanosa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.8K | 1.7% | 4 | 22.2K | 1.5% | 5 | | Nov 2025 | 38.5K | 2.5% | 4 | 22.2K | 1.4% | 5 | | Dec 2025 | 11.5K | 0.95% | 5 | 18.1K | 1.5% | 4 | | Jan 2026 | 17.7K | 1.2% | 6 | 27.1K | 1.8% | 4 | | Feb 2026 | 14.5K | 0.95% | 6 | 22.2K | 1.5% | 4 | | Mar 2026 | 12.8K | 0.71% | 6 | 22.2K | 1.2% | 4 | | Apr 2026 | 12.8K | 0.6% | 7 | 18.1K | 0.85% | 4 | | May 2026 | 11K | 0.52% | 6 | 22.2K | 1% | 4 | | Jun 2026 | 10.5K | 0.6% | 6 | 18.1K | 1% | 4 | | Jul 2026 | 9K | 0.62% | 7 | 18.1K | 1.2% | 4 | | Aug 2026 | 11K | 0.73% | 6 | 18.1K | 1.2% | 4 | | Sep 2026 | 11K | 0.86% | 6 | 18.1K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fired Earth’s and Porcelanosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fired Earth**: Measured on the search terms “fired earth” and “fired earth tiles”, summed into one figure. - **Porcelanosa**: Measured on the search term “porcelanosa”. - [Fired Earth profile](/demand/uk/brands/fired-earth) - [Porcelanosa profile](/demand/uk/brands/porcelanosa) - [All tile retailers in the United Kingdom](/demand/uk/categories/uk-tile-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fired Earth or Porcelanosa more popular in search? In September 2026, Porcelanosa had more branded searches than Fired Earth among tile retailers in the United Kingdom. Porcelanosa had about 18,100 branded searches, while Fired Earth had 11,000. Porcelanosa made up 1.4% of all tile retailer searches we track, and Fired Earth accounted for 0.86%. ## Cite this page Brandwave. "Fired Earth vs Porcelanosa: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fired-earth-vs-porcelanosa This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fired-earth-vs-porcelanosa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.