--- title: "Field & Flower vs Swaledale: Which is searched more in the United Kingdom?" description: "Is Field & Flower or Swaledale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/field-and-flower-vs-swaledale-butchers" publisher: "Brandwave" --- # Field & Flower vs Swaledale: Which is searched more in the United Kingdom? Is Field & Flower or Swaledale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Field & Flower and Swaledale - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Field & Flower Share of Search**: 12.2% - **Swaledale Share of Search**: 12.2% ## Is Field & Flower or Swaledale more popular in search? - In September 2026, Field & Flower and Swaledale were level in searches among online butchers in the United Kingdom, with an estimated 5.4K branded searches each, at 12.2% of the total each. - Field & Flower was ahead of Swaledale in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom moved from 5.3% to 12.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swaledale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Field & Flower was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Swaledale was listed before Field & Flower in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. - In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. ## Month by month | Month | Field & Flower estimated searches | Field & Flower Share of Search | Field & Flower rank | Swaledale estimated searches | Swaledale Share of Search | Swaledale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 9.7% | 4 | 3.6K | 5.3% | 8 | | Nov 2025 | 9.9K | 10.2% | 3 | 4.4K | 4.5% | 8 | | Dec 2025 | 9.9K | 10.4% | 3 | 4.4K | 4.6% | 8 | | Jan 2026 | 6.6K | 10.9% | 3 | 3.6K | 6% | 8 | | Feb 2026 | 5.4K | 8.4% | 3 | 3.6K | 5.6% | 8 | | Mar 2026 | 6.6K | 11.7% | 2 | 4.4K | 7.8% | 6 | | Apr 2026 | 5.4K | 10.2% | 3 | 4.4K | 8.3% | 4 | | May 2026 | 5.4K | 10.1% | 3 | 5.4K | 10.1% | 4 | | Jun 2026 | 5.4K | 12.3% | 3 | 5.4K | 12.3% | 4 | | Jul 2026 | 4.4K | 11.2% | 3 | 4.4K | 11.2% | 4 | | Aug 2026 | 4.4K | 10.7% | 3 | 4.4K | 10.7% | 4 | | Sep 2026 | 5.4K | 12.2% | 3 | 5.4K | 12.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Field & Flower’s and Swaledale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Field & Flower**: Measured on the search term “field and flower”. - **Swaledale**: Measured on the search term “swaledale butchers”. - [Field & Flower profile](/demand/uk/brands/field-and-flower) - [Swaledale profile](/demand/uk/brands/swaledale-butchers) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Field & Flower or Swaledale more popular in search? In September 2026, Field & Flower and Swaledale were level in searches among online butchers in the United Kingdom, with an estimated 5.4K branded searches each, at 12.2% of the total each. ## Cite this page Brandwave. "Field & Flower vs Swaledale: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/field-and-flower-vs-swaledale-butchers This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/field-and-flower-vs-swaledale-butchers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.