--- title: "Field & Flower vs Meat Supermarket: Which is more popular in the United Kingdom?" description: "Is Field & Flower or Meat Supermarket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/field-and-flower-vs-meat-supermarket" publisher: "Brandwave" --- # Field & Flower vs Meat Supermarket: Which is more popular in the United Kingdom? Is Field & Flower or Meat Supermarket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Field & Flower and Meat Supermarket - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Field & Flower Share of Search**: 12.2% - **Meat Supermarket Share of Search**: 9.9% ## Is Field & Flower or Meat Supermarket more popular in search? - In September 2026, Field & Flower had more branded searches than Meat Supermarket among online butchers in the United Kingdom. Field & Flower had about 5,400 branded searches, while Meat Supermarket had 4,400. Field & Flower made up 12.2% of all online butcher searches we track, and Meat Supermarket accounted for 9.9%. - Field & Flower was ahead of Meat Supermarket in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Meat Supermarket’s share of searches among online butchers in the United Kingdom moved from 6.5% to 9.9%, and its estimated monthly branded searches held steady at 4.4K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Meat Supermarket was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Field & Flower was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Meat Supermarket was listed before Field & Flower in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches. - In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. ## How has branded search for Field & Flower and Meat Supermarket changed in the United Kingdom over the last 12 months? | Month | Field & Flower estimated searches | Field & Flower Share of Search | Field & Flower rank | Meat Supermarket estimated searches | Meat Supermarket Share of Search | Meat Supermarket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 9.7% | 4 | 4.4K | 6.5% | 6 | | Nov 2025 | 9.9K | 10.2% | 3 | 4.4K | 4.5% | 7 | | Dec 2025 | 9.9K | 10.4% | 3 | 4.4K | 4.6% | 7 | | Jan 2026 | 6.6K | 10.9% | 3 | 5.4K | 8.9% | 5 | | Feb 2026 | 5.4K | 8.4% | 3 | 4.4K | 6.9% | 5 | | Mar 2026 | 6.6K | 11.7% | 2 | 4.4K | 7.8% | 4 | | Apr 2026 | 5.4K | 10.2% | 3 | 3.6K | 6.8% | 6 | | May 2026 | 5.4K | 10.1% | 3 | 4.4K | 8.2% | 5 | | Jun 2026 | 5.4K | 12.3% | 3 | 3.6K | 8.2% | 6 | | Jul 2026 | 4.4K | 11.2% | 3 | 3.6K | 9.2% | 6 | | Aug 2026 | 4.4K | 10.7% | 3 | 3.6K | 8.7% | 6 | | Sep 2026 | 5.4K | 12.2% | 3 | 4.4K | 9.9% | 5 | ## How are Field & Flower’s and Meat Supermarket’s branded searches counted? Brandwave collects information about searches that people make online using Field & Flower’s and Meat Supermarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Field & Flower**: Measured on the search term “field and flower”. - **Meat Supermarket**: Measured on the search term “meat supermarket”. - [Field & Flower profile](/demand/uk/brands/field-and-flower) - [Meat Supermarket profile](/demand/uk/brands/meat-supermarket) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Field & Flower or Meat Supermarket more popular in search? In September 2026, Field & Flower had more branded searches than Meat Supermarket among online butchers in the United Kingdom. Field & Flower had about 5,400 branded searches, while Meat Supermarket had 4,400. Field & Flower made up 12.2% of all online butcher searches we track, and Meat Supermarket accounted for 9.9%. ## Cite this page Brandwave. "Field & Flower vs Meat Supermarket: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/field-and-flower-vs-meat-supermarket This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/field-and-flower-vs-meat-supermarket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.