---
title: "Ferrari vs Subaru: Which is searched more in the United Kingdom?"
description: "Is Ferrari or Subaru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/ferrari-vs-subaru"
publisher: "Brandwave"
---

# Ferrari vs Subaru: Which is searched more in the United Kingdom?

Is Ferrari or Subaru more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ferrari and Subaru
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Ferrari Share of Search**: 1.3%
- **Subaru Share of Search**: 1%

## Is Ferrari or Subaru more popular in search?

- In September 2026, Ferrari had more branded searches than Subaru among car brands in the United Kingdom. Ferrari had about 178,000 branded searches, while Subaru had 139,000. Ferrari made up 1.3% of all car brand searches we track, and Subaru accounted for 1%.
- Ferrari was ahead of Subaru in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ferrari’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 204K to 178K.
- Across the 12 months ending September 2026, Subaru’s share of searches among car brands in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 163K to 139K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Subaru was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ferrari was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Subaru was listed before Ferrari in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Ferrari fell from 25th to 30th among car brands in the United Kingdom.
- Estimated monthly branded searches for Subaru in the United Kingdom fell 14.5% over 12 measured months, from 163K to 139K in September 2026.

## Month by month

| Month | Ferrari estimated searches | Ferrari Share of Search | Ferrari rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 204K | 1.4% | 26 | 163K | 1.2% | 35 |
| Nov 2025 | 174K | 1.4% | 30 | 143K | 1.1% | 34 |
| Dec 2025 | 175K | 1.5% | 25 | 148K | 1.3% | 33 |
| Jan 2026 | 204K | 1.3% | 30 | 172K | 1.1% | 33 |
| Feb 2026 | 177K | 1.3% | 31 | 141K | 1% | 37 |
| Mar 2026 | 210K | 1.4% | 29 | 147K | 0.96% | 39 |
| Apr 2026 | 183K | 1.3% | 31 | 138K | 0.95% | 36 |
| May 2026 | 260K | 1.8% | 24 | 146K | 1% | 36 |
| Jun 2026 | 225K | 1.6% | 24 | 140K | 1% | 37 |
| Jul 2026 | 210K | 1.6% | 24 | 133K | 0.99% | 35 |
| Aug 2026 | 212K | 1.5% | 25 | 143K | 1% | 35 |
| Sep 2026 | 178K | 1.3% | 30 | 139K | 1% | 35 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ferrari’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ferrari**: Measured on the search terms “ferrari”, “ferrari 296”, “ferrari 458”, “ferrari 488”, “ferrari 812”, “ferrari cars”, “ferrari purosangue” and “ferrari roma”, summed into one figure.
- **Subaru**: Measured on the search terms “subaru”, “subaru brz”, “subaru cars”, “subaru crosstrek”, “subaru forester”, “subaru impreza”, “subaru outback”, “subaru wrx” and “subaru xv”, summed into one figure.

- [Ferrari profile](/demand/uk/brands/ferrari)
- [Subaru profile](/demand/uk/brands/subaru)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ferrari or Subaru more popular in search?

In September 2026, Ferrari had more branded searches than Subaru among car brands in the United Kingdom. Ferrari had about 178,000 branded searches, while Subaru had 139,000. Ferrari made up 1.3% of all car brand searches we track, and Subaru accounted for 1%.

## Cite this page

Brandwave. "Ferrari vs Subaru: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ferrari-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ferrari-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.