--- title: "Feel vs Vitabiotics: Which is searched more in the United Kingdom?" description: "Is Feel or Vitabiotics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/feel-supplements-vs-vitabiotics" publisher: "Brandwave" --- # Feel vs Vitabiotics: Which is searched more in the United Kingdom? Is Feel or Vitabiotics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Feel and Vitabiotics - **Competitive set**: Vitamin and supplement brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Feel Share of Search**: 0.92% - **Vitabiotics Share of Search**: 22.6% ## Is Feel or Vitabiotics more popular in search? - In September 2026, Vitabiotics had more branded searches than Feel among vitamin and supplement brands in the United Kingdom. Vitabiotics had about 36,000 branded searches, while Feel had 1,470. Vitabiotics made up 22.6% of all vitamin and supplement brand searches we track, and Feel accounted for 0.92%. - Vitabiotics was ahead of Feel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Feel’s share of searches among vitamin and supplement brands in the United Kingdom moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 3.2K to 1.5K. - Across the 12 months ending September 2026, Vitabiotics’ share of searches among vitamin and supplement brands in the United Kingdom moved from 22.1% to 22.6%, and its estimated monthly branded searches moved from 44.1K to 36K. ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitabiotics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Feel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitabiotics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Centrum | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Solgar | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Pregnacare | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Healthspan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Supplements | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Seas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myvitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Together Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bassetts Vitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Bounty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "What's the best multivitamin to take in the UK?": 1. Centrum, 2. Vitabiotics - Asked ChatGPT "Which vitamin brands are actually good quality?": 1. Solgar, 2. Vitabiotics - Asked ChatGPT "What's the best pregnancy vitamin?": 1. Vitabiotics, 2. Pregnacare - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamins": 1. Vitabiotics, 2. Centrum, 3. Pregnacare Not named in any answer: Healthspan, Wild Nutrition, Simply Supplements, Seven Seas, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom vitamin and supplement brands in September 2026? - In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom. - Estimated monthly branded searches for Vitabiotics in the United Kingdom fell 18.4% over 12 measured months, from 44.1K to 36K in September 2026. ## Month by month | Month | Feel estimated searches | Feel Share of Search | Feel rank | Vitabiotics estimated searches | Vitabiotics Share of Search | Vitabiotics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 1.6% | 11 | 44.1K | 22.1% | 1 | | Nov 2025 | 2.3K | 1.1% | 11 | 64.1K | 30.5% | 1 | | Dec 2025 | 2.2K | 1.3% | 11 | 43.4K | 25.9% | 1 | | Jan 2026 | 2.9K | 1.3% | 11 | 43.4K | 19.9% | 3 | | Feb 2026 | 2.2K | 1.2% | 11 | 36K | 20.1% | 3 | | Mar 2026 | 2.2K | 1.2% | 11 | 36K | 19.3% | 3 | | Apr 2026 | 1.9K | 1% | 12 | 36K | 19.7% | 3 | | May 2026 | 1.9K | 1.1% | 12 | 36K | 21.4% | 2 | | Jun 2026 | 1.9K | 1.1% | 11 | 35.5K | 21.4% | 2 | | Jul 2026 | 1.6K | 1% | 11 | 35.5K | 22.7% | 1 | | Aug 2026 | 1.5K | 0.94% | 11 | 35.5K | 22.7% | 1 | | Sep 2026 | 1.5K | 0.92% | 12 | 36K | 22.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Feel’s and Vitabiotics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Feel**: Measured on the search terms “feel supplements” and “feel vitamins”, summed into one figure. - **Vitabiotics**: Measured on the search terms “perfectil” and “vitabiotics”, summed into one figure. - [Feel profile](/demand/uk/brands/feel-supplements) - [Vitabiotics profile](/demand/uk/brands/vitabiotics) - [All vitamin and supplement brands in the United Kingdom](/demand/uk/categories/uk-vitamin-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Feel or Vitabiotics more popular in search? In September 2026, Vitabiotics had more branded searches than Feel among vitamin and supplement brands in the United Kingdom. Vitabiotics had about 36,000 branded searches, while Feel had 1,470. Vitabiotics made up 22.6% of all vitamin and supplement brand searches we track, and Feel accounted for 0.92%. ## Cite this page Brandwave. "Feel vs Vitabiotics: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/feel-supplements-vs-vitabiotics This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/feel-supplements-vs-vitabiotics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.