--- title: "FatFace vs Superdry: Which is searched more in the United Kingdom?" description: "Is FatFace or Superdry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fatface-vs-superdry" publisher: "Brandwave" --- # FatFace vs Superdry: Which is searched more in the United Kingdom? Is FatFace or Superdry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FatFace and Superdry - **Competitive set**: Casual clothing brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **FatFace Share of Search**: 18.4% - **Superdry Share of Search**: 15.1% ## Is FatFace or Superdry more popular in search? - In September 2026, FatFace had more branded searches than Superdry among casual clothing brands in the United Kingdom. FatFace had about 301,000 branded searches, while Superdry had 246,000. FatFace made up 18.4% of all casual clothing brand searches we track, and Superdry accounted for 15.1%. - The lead changed hands once in the 12 months ending September 2026: FatFace took it in March 2026. - Across the 12 months ending September 2026, FatFace’s share of searches among casual clothing brands in the United Kingdom moved from 19.1% to 18.4%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Superdry’s share of searches among casual clothing brands in the United Kingdom moved from 19.1% to 15.1%, and its estimated monthly branded searches moved from 368K to 246K. ## Top casual clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither FatFace nor Superdry showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | FatFace | 0 of 3 | 0 of 1 | 0 of 4 | | Boden | 1 of 3 | 0 of 1 | 1 of 4 | | Superdry | 0 of 3 | 0 of 1 | 0 of 4 | | White Stuff | 1 of 3 | 0 of 1 | 1 of 4 | | Crew Clothing | 0 of 3 | 0 of 1 | 0 of 4 | | Seasalt Cornwall | 1 of 3 | 0 of 1 | 1 of 4 | | Weird Fish | 0 of 3 | 0 of 1 | 0 of 4 | | Joules | 0 of 3 | 0 of 1 | 0 of 4 | | Saltrock | 0 of 3 | 0 of 1 | 0 of 4 | | Jack Wills | 0 of 3 | 0 of 1 | 0 of 4 | | Sunspel | 2 of 3 | 1 of 1 | 3 of 4 | | Hush | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about casual clothing brands - Asked ChatGPT "What are some good British casual clothing brands?": 1. Sunspel - Asked ChatGPT "Which UK brands sell nice clothes for weekends away?": 1. Boden, 2. Seasalt Cornwall, 3. Hush, 4. White Stuff - Asked ChatGPT "Where can I buy a good quality hoodie in the UK?": 1. Sunspel - Searched Google, AI Overview "clothing brands uk": 1. Sunspel Not named in any answer: FatFace, Superdry, Crew Clothing, Weird Fish, Joules, Saltrock and Jack Wills. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom casual clothing brands in September 2026? - In September 2026, Boden overtook Superdry and White Stuff to rank 2nd among casual clothing brands in the United Kingdom, with 15.1% of the searches. - In September 2026, Superdry gained share of searches among casual clothing brands in the United Kingdom, from 14.5% to 15.1%. - In September 2026, FatFace lost share of searches among casual clothing brands in the United Kingdom, from 21.7% to 18.4%. ## Month by month | Month | FatFace estimated searches | FatFace Share of Search | FatFace rank | Superdry estimated searches | Superdry Share of Search | Superdry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 19.1% | 1 | 368K | 19.1% | 2 | | Nov 2025 | 450K | 17.7% | 2 | 550K | 21.7% | 1 | | Dec 2025 | 550K | 22% | 1 | 550K | 22% | 2 | | Jan 2026 | 368K | 20.1% | 1 | 368K | 20.1% | 2 | | Feb 2026 | 246K | 18.4% | 1 | 246K | 18.4% | 2 | | Mar 2026 | 301K | 19.2% | 1 | 246K | 15.7% | 3 | | Apr 2026 | 368K | 21.8% | 1 | 201K | 11.9% | 4 | | May 2026 | 368K | 20.5% | 1 | 246K | 13.7% | 3 | | Jun 2026 | 301K | 18.7% | 1 | 201K | 12.5% | 5 | | Jul 2026 | 301K | 18.8% | 1 | 201K | 12.5% | 5 | | Aug 2026 | 368K | 21.7% | 1 | 246K | 14.5% | 2 | | Sep 2026 | 301K | 18.4% | 1 | 246K | 15.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using FatFace’s and Superdry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FatFace**: Measured on the search term “fatface”. - **Superdry**: Measured on the search term “superdry”. - [FatFace profile](/demand/uk/brands/fatface) - [Superdry profile](/demand/uk/brands/superdry) - [All casual clothing brands in the United Kingdom](/demand/uk/categories/uk-casual-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FatFace or Superdry more popular in search? In September 2026, FatFace had more branded searches than Superdry among casual clothing brands in the United Kingdom. FatFace had about 301,000 branded searches, while Superdry had 246,000. FatFace made up 18.4% of all casual clothing brand searches we track, and Superdry accounted for 15.1%. ## Cite this page Brandwave. "FatFace vs Superdry: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fatface-vs-superdry This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fatface-vs-superdry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.