--- title: "Farmison & Co vs HG Walter: Which is searched more in the United Kingdom?" description: "Is Farmison & Co or HG Walter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/farmison-vs-hg-walter" publisher: "Brandwave" --- # Farmison & Co vs HG Walter: Which is searched more in the United Kingdom? Is Farmison & Co or HG Walter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online butchers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Farmison & Co and HG Walter - **Competitive set**: Online butchers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Farmison & Co Share of Search**: 2.9% - **HG Walter Share of Search**: 14.9% ## Is Farmison & Co or HG Walter more popular in search? - In September 2026, HG Walter had more branded searches than Farmison & Co among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Farmison & Co had 1,300. HG Walter made up 14.9% of all online butcher searches we track, and Farmison & Co accounted for 2.9%. - The lead changed hands once in the 12 months ending September 2026: HG Walter took it in January 2026. - Across the 12 months ending September 2026, Farmison & Co’s share of searches among online butchers in the United Kingdom moved from 9.7% to 2.9%, and its estimated monthly branded searches moved from 6.6K to 1.3K. - Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom moved from 8% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HG Walter was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Farmison & Co did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%. - Farmison & Co’s share of searches among online butchers in the United Kingdom has lost ground for 3 months in a row, from 4.3% to 2.9% in September 2026. ## Month by month | Month | Farmison & Co estimated searches | Farmison & Co Share of Search | Farmison & Co rank | HG Walter estimated searches | HG Walter Share of Search | HG Walter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 9.7% | 3 | 5.4K | 8% | 5 | | Nov 2025 | 8.1K | 8.3% | 4 | 6.6K | 6.8% | 5 | | Dec 2025 | 8.1K | 8.5% | 4 | 8.1K | 8.5% | 5 | | Jan 2026 | 3.6K | 6% | 7 | 6.6K | 10.9% | 4 | | Feb 2026 | 3.6K | 5.6% | 7 | 5.4K | 8.4% | 4 | | Mar 2026 | 3.6K | 6.4% | 8 | 6.6K | 11.7% | 3 | | Apr 2026 | 2.4K | 4.5% | 8 | 6.6K | 12.5% | 2 | | May 2026 | 2.4K | 4.5% | 8 | 6.6K | 12.3% | 2 | | Jun 2026 | 1.9K | 4.3% | 10 | 6.6K | 15% | 2 | | Jul 2026 | 1.6K | 4.1% | 10 | 6.6K | 16.8% | 2 | | Aug 2026 | 1.3K | 3.1% | 10 | 6.6K | 16% | 2 | | Sep 2026 | 1.3K | 2.9% | 10 | 6.6K | 14.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Farmison & Co’s and HG Walter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Farmison & Co**: Measured on the search term “farmison”. - **HG Walter**: Measured on the search term “hg walter”. - [Farmison & Co profile](/demand/uk/brands/farmison) - [HG Walter profile](/demand/uk/brands/hg-walter) - [All online butchers in the United Kingdom](/demand/uk/categories/uk-online-butchers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Farmison & Co or HG Walter more popular in search? In September 2026, HG Walter had more branded searches than Farmison & Co among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Farmison & Co had 1,300. HG Walter made up 14.9% of all online butcher searches we track, and Farmison & Co accounted for 2.9%. ## Cite this page Brandwave. "Farmison & Co vs HG Walter: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/farmison-vs-hg-walter This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/farmison-vs-hg-walter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.