--- title: "Fage vs Müller: Which is searched more in the United Kingdom?" description: "Is Fage or Müller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/fage-vs-muller" publisher: "Brandwave" --- # Fage vs Müller: Which is searched more in the United Kingdom? Is Fage or Müller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fage and Müller - **Competitive set**: Yoghurt brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Fage Share of Search**: 25.7% - **Müller Share of Search**: 19.3% ## Is Fage or Müller more popular in search? - In September 2026, Fage had more branded searches than Müller among yoghurt brands in the United Kingdom. Fage had about 26,200 branded searches, while Müller had 19,700. Fage made up 25.7% of all yoghurt brand searches we track, and Müller accounted for 19.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Müller took it in December 2025, Fage took it in January 2026. - Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom moved from 22.8% to 25.7%, and its estimated monthly branded searches moved from 22.9K to 26.2K. - Across the 12 months ending September 2026, Müller’s share of searches among yoghurt brands in the United Kingdom moved from 20.8% to 19.3%, and its estimated monthly branded searches moved from 20.9K to 19.7K. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fage appeared in all four answers. Müller did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yeo Valley | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Onken | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Müller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Collective | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yoghurt brands - Asked ChatGPT "What's the best yoghurt brand in the UK?": 1. Fage, 2. Yeo Valley - Asked ChatGPT "Which Greek yoghurt is best in the UK?": 1. Fage - Asked ChatGPT "What are the healthiest yoghurt brands in UK supermarkets?": 1. Fage, 2. Yeo Valley, 3. Onken - Searched Google, AI Overview "best yoghurt": 1. Yeo Valley, 2. Fage Not named in any answer: Müller, Alpro and The Collective. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom yoghurt brands in September 2026? - In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%. - In September 2026, Müller gained share of searches among yoghurt brands in the United Kingdom, from 17.1% to 19.3%. ## Month by month | Month | Fage estimated searches | Fage Share of Search | Fage rank | Müller estimated searches | Müller Share of Search | Müller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.9K | 22.8% | 2 | 20.9K | 20.8% | 3 | | Nov 2025 | 17.5K | 19.4% | 2 | 17.1K | 18.9% | 3 | | Dec 2025 | 14.3K | 16.9% | 3 | 15.7K | 18.6% | 2 | | Jan 2026 | 37K | 29.8% | 2 | 17.9K | 14.4% | 3 | | Feb 2026 | 32.1K | 30.3% | 2 | 16.9K | 16% | 3 | | Mar 2026 | 28K | 24.2% | 2 | 18.7K | 16.1% | 3 | | Apr 2026 | 32.1K | 27% | 2 | 18.7K | 15.8% | 3 | | May 2026 | 39.2K | 30.3% | 2 | 20.7K | 16% | 3 | | Jun 2026 | 28K | 23.1% | 2 | 25.6K | 21.1% | 3 | | Jul 2026 | 22.9K | 22.8% | 2 | 20.9K | 20.8% | 3 | | Aug 2026 | 21.4K | 22.7% | 2 | 16.1K | 17.1% | 3 | | Sep 2026 | 26.2K | 25.7% | 2 | 19.7K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fage’s and Müller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fage**: Measured on the search terms “fage” and “fage yoghurt”, summed into one figure. - **Müller**: Measured on the search terms “muller”, “muller corner” and “muller yogurt”, summed into one figure. - [Fage profile](/demand/uk/brands/fage) - [Müller profile](/demand/uk/brands/muller) - [All yoghurt brands in the United Kingdom](/demand/uk/categories/uk-yoghurt-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fage or Müller more popular in search? In September 2026, Fage had more branded searches than Müller among yoghurt brands in the United Kingdom. Fage had about 26,200 branded searches, while Müller had 19,700. Fage made up 25.7% of all yoghurt brand searches we track, and Müller accounted for 19.3%. ## Cite this page Brandwave. "Fage vs Müller: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/fage-vs-muller This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/fage-vs-muller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.