---
title: "Facebook Marketplace vs Gumtree: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Facebook Marketplace or Gumtree? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/facebook-marketplace-vs-gumtree"
publisher: "Brandwave"
---

# Facebook Marketplace vs Gumtree: Which is searched more in United Kingdom?

Which is more popular in search, Facebook Marketplace or Gumtree? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Facebook Marketplace and Gumtree
- **Competitive set**: Classified ad platforms
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Facebook Marketplace Share of Search**: 48.9%
- **Gumtree Share of Search**: 48.9%

## Which is more popular in search, Facebook Marketplace or Gumtree?

- In September 2026, Facebook Marketplace and Gumtree were level on Share of Search among classified ad platforms in United Kingdom, with an estimated 1.5M branded searches each, at 48.9% estimated Share of Search each.
- Facebook Marketplace was ahead of Gumtree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United Kingdom moved from 34.1% to 48.9%, and its estimated monthly branded searches moved from 1M to 1.5M.
- Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom moved from 62.3% to 48.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for United Kingdom classified ad platforms in September 2026?

- Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026.
- Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Month by month

| Month | Facebook Marketplace estimated searches | Facebook Marketplace Share of Search | Facebook Marketplace rank | Gumtree estimated searches | Gumtree Share of Search | Gumtree rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 34.1% | 2 | 1.8M | 62.3% | 1 |
| Nov 2025 | 1M | 38.7% | 2 | 1.5M | 58% | 1 |
| Dec 2025 | 1M | 38.7% | 2 | 1.5M | 58% | 1 |
| Jan 2026 | 1.2M | 43.4% | 2 | 1.5M | 53.4% | 1 |
| Feb 2026 | 1.2M | 43.5% | 2 | 1.5M | 53.5% | 1 |
| Mar 2026 | 1.2M | 43.5% | 2 | 1.5M | 53.5% | 1 |
| Apr 2026 | 1.2M | 43.5% | 2 | 1.5M | 53.5% | 1 |
| May 2026 | 1.5M | 43.9% | 2 | 1.8M | 53.6% | 1 |
| Jun 2026 | 1.5M | 48.9% | 1 | 1.5M | 48.9% | 2 |
| Jul 2026 | 1.5M | 48.9% | 1 | 1.5M | 48.9% | 2 |
| Aug 2026 | 1.5M | 48.9% | 1 | 1.5M | 48.9% | 2 |
| Sep 2026 | 1.5M | 48.9% | 1 | 1.5M | 48.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Facebook Marketplace’s and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Facebook Marketplace**: Measured on the search term “facebook marketplace”.
- **Gumtree**: Measured on the search term “gumtree”.

- [Facebook Marketplace profile](/demand/uk/brands/facebook-marketplace)
- [Gumtree profile](/demand/uk/brands/gumtree)
- [All classified ad platforms in United Kingdom](/demand/uk/categories/uk-classified-ad-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Facebook Marketplace or Gumtree?

In September 2026, Facebook Marketplace and Gumtree were level on Share of Search among classified ad platforms in United Kingdom, with an estimated 1.5M branded searches each, at 48.9% estimated Share of Search each.

## Cite this page

Brandwave. "Facebook Marketplace vs Gumtree: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/facebook-marketplace-vs-gumtree

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/facebook-marketplace-vs-gumtree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.