---
title: "Eventbrite vs Ticketmaster: Which is searched more in the United Kingdom?"
description: "Is Eventbrite or Ticketmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/eventbrite-vs-ticketmaster"
publisher: "Brandwave"
---

# Eventbrite vs Ticketmaster: Which is searched more in the United Kingdom?

Is Eventbrite or Ticketmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Eventbrite and Ticketmaster
- **Competitive set**: Ticket sites
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Eventbrite Share of Search**: 7.1%
- **Ticketmaster Share of Search**: 74.9%

## Is Eventbrite or Ticketmaster more popular in search?

- In September 2026, Ticketmaster had more branded searches than Eventbrite among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while Eventbrite had 246,000. Ticketmaster made up 74.9% of all ticket site searches we track, and Eventbrite accounted for 7.1%.
- Ticketmaster was ahead of Eventbrite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eventbrite’s share of searches among ticket sites in the United Kingdom moved from 11.2% to 7.1%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Ticketmaster’s share of searches among ticket sites in the United Kingdom moved from 64.7% to 74.9%, and its estimated monthly branded searches moved from 1.7M to 2.6M.

## Top ticket sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ticketmaster appeared in all four answers. Eventbrite did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ticketmaster | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| See Tickets | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Twickets | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| AXS | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| viagogo | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Eventbrite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Skiddle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about ticket sites

- Asked ChatGPT "What's the best site to buy gig tickets in the UK?": 1. Ticketmaster, 2. See Tickets, 3. DICE, 4. Twickets, 5. viagogo
- Asked ChatGPT "Where can I safely buy resale tickets in the UK?": 1. Ticketmaster, 2. Twickets, 3. AXS, 4. See Tickets
- Asked ChatGPT "Which UK ticket site has the lowest booking fees?": 1. DICE, 2. See Tickets, 3. Ticketmaster
- Searched Google, AI Overview "concert tickets": 1. Ticketmaster

Not named in any answer: Eventbrite, Skiddle and StubHub.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How did search popularity change for United Kingdom ticket sites in September 2026?

- In September 2026, Ticketmaster gained share of searches among ticket sites in the United Kingdom, from 60.2% to 74.9%.
- In September 2026, Eventbrite lost share of searches among ticket sites in the United Kingdom, from 10.4% to 7.1%.

## Month by month

| Month | Eventbrite estimated searches | Eventbrite Share of Search | Eventbrite rank | Ticketmaster estimated searches | Ticketmaster Share of Search | Ticketmaster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 11.2% | 2 | 1.7M | 64.7% | 1 |
| Nov 2025 | 246K | 12.1% | 2 | 1.2M | 58.8% | 1 |
| Dec 2025 | 165K | 9.3% | 2 | 1.2M | 65.4% | 1 |
| Jan 2026 | 201K | 7.1% | 2 | 2.1M | 73% | 1 |
| Feb 2026 | 201K | 11% | 2 | 1.1M | 62.2% | 1 |
| Mar 2026 | 246K | 14.6% | 2 | 958K | 57% | 1 |
| Apr 2026 | 201K | 10.6% | 2 | 1.1M | 60% | 1 |
| May 2026 | 201K | 10.1% | 2 | 1.2M | 60.3% | 1 |
| Jun 2026 | 246K | 8.7% | 2 | 1.8M | 63.6% | 1 |
| Jul 2026 | 201K | 9.8% | 2 | 1.2M | 58.4% | 1 |
| Aug 2026 | 201K | 10.4% | 2 | 1.2M | 60.2% | 1 |
| Sep 2026 | 246K | 7.1% | 2 | 2.6M | 74.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Eventbrite’s and Ticketmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Eventbrite**: Measured on the search term “eventbrite”.
- **Ticketmaster**: Measured on the search terms “ticketmaster” and “ticketmaster uk”, summed into one figure.

- [Eventbrite profile](/demand/uk/brands/eventbrite)
- [Ticketmaster profile](/demand/uk/brands/ticketmaster)
- [All ticket sites in the United Kingdom](/demand/uk/categories/uk-ticket-sites): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Eventbrite or Ticketmaster more popular in search?

In September 2026, Ticketmaster had more branded searches than Eventbrite among ticket sites in the United Kingdom. Ticketmaster had about 2.6 million branded searches, while Eventbrite had 246,000. Ticketmaster made up 74.9% of all ticket site searches we track, and Eventbrite accounted for 7.1%.

## Cite this page

Brandwave. "Eventbrite vs Ticketmaster: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/eventbrite-vs-ticketmaster

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/eventbrite-vs-ticketmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
