--- title: "Europcar vs Zest Car Rental: Which is searched more in the United Kingdom?" description: "Is Europcar or Zest Car Rental more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/europcar-vs-zest-car-rental" publisher: "Brandwave" --- # Europcar vs Zest Car Rental: Which is searched more in the United Kingdom? Is Europcar or Zest Car Rental more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Europcar and Zest Car Rental - **Competitive set**: Car hire companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Europcar Share of Search**: 17.2% - **Zest Car Rental Share of Search**: 4.2% ## Is Europcar or Zest Car Rental more popular in search? - In September 2026, Europcar had more branded searches than Zest Car Rental among car hire companies in the United Kingdom. Europcar had about 74,000 branded searches, while Zest Car Rental had 18,100. Europcar made up 17.2% of all car hire company searches we track, and Zest Car Rental accounted for 4.2%. - Europcar was ahead of Zest Car Rental in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Europcar’s share of searches among car hire companies in the United Kingdom moved from 20.7% to 17.2%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Zest Car Rental’s share of searches among car hire companies in the United Kingdom moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top car hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Zest Car Rental was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Europcar was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zest Car Rental was listed before Europcar in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car hire companies - Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental - Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar - Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental - Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt Not named in any answer: Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom car hire companies in September 2026? - In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%. - Estimated monthly branded searches for Zest Car Rental in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Europcar estimated searches | Europcar Share of Search | Europcar rank | Zest Car Rental estimated searches | Zest Car Rental Share of Search | Zest Car Rental rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 20.7% | 2 | 14.8K | 3.4% | 6 | | Nov 2025 | 74K | 18.5% | 2 | 9.9K | 2.5% | 7 | | Dec 2025 | 74K | 18.2% | 2 | 9.9K | 2.4% | 7 | | Jan 2026 | 90.5K | 18.9% | 2 | 18.1K | 3.8% | 6 | | Feb 2026 | 90.5K | 20.7% | 2 | 18.1K | 4.1% | 6 | | Mar 2026 | 90.5K | 17.6% | 3 | 18.1K | 3.5% | 6 | | Apr 2026 | 90.5K | 19.7% | 2 | 18.1K | 3.9% | 6 | | May 2026 | 110K | 21.9% | 2 | 22.2K | 4.4% | 6 | | Jun 2026 | 110K | 21.2% | 2 | 22.2K | 4.3% | 6 | | Jul 2026 | 110K | 20% | 2 | 27.1K | 4.9% | 6 | | Aug 2026 | 110K | 19.7% | 2 | 22.2K | 4% | 6 | | Sep 2026 | 74K | 17.2% | 2 | 18.1K | 4.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Europcar’s and Zest Car Rental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Europcar**: Measured on the search term “europcar”. - **Zest Car Rental**: Measured on the search term “zest car rental”. - [Europcar profile](/demand/uk/brands/europcar) - [Zest Car Rental profile](/demand/uk/brands/zest-car-rental) - [All car hire companies in the United Kingdom](/demand/uk/categories/uk-car-hire-companies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Europcar or Zest Car Rental more popular in search? In September 2026, Europcar had more branded searches than Zest Car Rental among car hire companies in the United Kingdom. Europcar had about 74,000 branded searches, while Zest Car Rental had 18,100. Europcar made up 17.2% of all car hire company searches we track, and Zest Car Rental accounted for 4.2%. ## Cite this page Brandwave. "Europcar vs Zest Car Rental: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/europcar-vs-zest-car-rental This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/europcar-vs-zest-car-rental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.