---
title: "Europcar vs Green Motion: Which is searched more in the United Kingdom?"
description: "Is Europcar or Green Motion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/europcar-vs-green-motion"
publisher: "Brandwave"
---

# Europcar vs Green Motion: Which is searched more in the United Kingdom?

Is Europcar or Green Motion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Europcar and Green Motion
- **Competitive set**: Car hire companies
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Europcar Share of Search**: 17.2%
- **Green Motion Share of Search**: 1.9%

## Is Europcar or Green Motion more popular in search?

- In September 2026, Europcar had more branded searches than Green Motion among car hire companies in the United Kingdom. Europcar had about 74,000 branded searches, while Green Motion had 8,100. Europcar made up 17.2% of all car hire company searches we track, and Green Motion accounted for 1.9%.
- Europcar was ahead of Green Motion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Europcar’s share of searches among car hire companies in the United Kingdom moved from 20.7% to 17.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Green Motion’s share of searches among car hire companies in the United Kingdom held steady at 1.9%, and its estimated monthly branded searches held steady at 8.1K.

## Top car hire companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Europcar was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Green Motion was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Europcar and Green Motion were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 |
| Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 |
| Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 |
| Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about car hire companies

- Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental
- Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar
- Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental
- Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt

Not named in any answer: Thrifty.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How did search popularity change for United Kingdom car hire companies in September 2026?

- In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%.

## Month by month

| Month | Europcar estimated searches | Europcar Share of Search | Europcar rank | Green Motion estimated searches | Green Motion Share of Search | Green Motion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 20.7% | 2 | 8.1K | 1.9% | 9 |
| Nov 2025 | 74K | 18.5% | 2 | 8.1K | 2% | 8 |
| Dec 2025 | 74K | 18.2% | 2 | 8.1K | 2% | 8 |
| Jan 2026 | 90.5K | 18.9% | 2 | 8.1K | 1.7% | 9 |
| Feb 2026 | 90.5K | 20.7% | 2 | 6.6K | 1.5% | 10 |
| Mar 2026 | 90.5K | 17.6% | 3 | 8.1K | 1.6% | 10 |
| Apr 2026 | 90.5K | 19.7% | 2 | 8.1K | 1.8% | 10 |
| May 2026 | 110K | 21.9% | 2 | 9.9K | 2% | 8 |
| Jun 2026 | 110K | 21.2% | 2 | 9.9K | 1.9% | 8 |
| Jul 2026 | 110K | 20% | 2 | 9.9K | 1.8% | 8 |
| Aug 2026 | 110K | 19.7% | 2 | 9.9K | 1.8% | 8 |
| Sep 2026 | 74K | 17.2% | 2 | 8.1K | 1.9% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Europcar’s and Green Motion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Europcar**: Measured on the search term “europcar”.
- **Green Motion**: Measured on the search term “green motion”.

- [Europcar profile](/demand/uk/brands/europcar)
- [Green Motion profile](/demand/uk/brands/green-motion)
- [All car hire companies in the United Kingdom](/demand/uk/categories/uk-car-hire-companies): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Europcar or Green Motion more popular in search?

In September 2026, Europcar had more branded searches than Green Motion among car hire companies in the United Kingdom. Europcar had about 74,000 branded searches, while Green Motion had 8,100. Europcar made up 17.2% of all car hire company searches we track, and Green Motion accounted for 1.9%.

## Cite this page

Brandwave. "Europcar vs Green Motion: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/europcar-vs-green-motion

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/europcar-vs-green-motion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
