--- title: "Equifax vs TransUnion: Which is searched more in the United Kingdom?" description: "Is Equifax or TransUnion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit score apps set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/equifax-vs-transunion" publisher: "Brandwave" --- # Equifax vs TransUnion: Which is searched more in the United Kingdom? Is Equifax or TransUnion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit score apps set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Equifax and TransUnion - **Competitive set**: Credit score apps - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Equifax Share of Search**: 0.6% - **TransUnion Share of Search**: 1.5% ## Is Equifax or TransUnion more popular in search? - In September 2026, TransUnion had more branded searches than Equifax among credit score apps in the United Kingdom. TransUnion had about 11,000 branded searches, while Equifax had 4,400. TransUnion made up 1.5% of all credit score app searches we track, and Equifax accounted for 0.6%. - TransUnion was ahead of Equifax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Equifax’s share of searches among credit score apps in the United Kingdom moved from 0.7% to 0.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, TransUnion’s share of searches among credit score apps in the United Kingdom held steady at 1.5%, and its estimated monthly branded searches moved from 11.7K to 11K. ## Top credit score apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Equifax and TransUnion showed up in all five answers. Equifax was listed before TransUnion in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Experian | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ClearScore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Equifax | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | TransUnion | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Credit Karma | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Checkmyfile | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TotallyMoney | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit score apps - Asked ChatGPT "Which app should I use to check my credit score in the UK?": 1. ClearScore, 2. Experian, 3. Credit Karma, 4. Equifax, 5. TransUnion - Asked ChatGPT "What are the best credit score apps in the UK?": 1. ClearScore, 2. Experian, 3. Credit Karma, 4. TransUnion, 5. Equifax - Asked ChatGPT "What's the most accurate free credit score service in the UK?": 1. ClearScore, 2. Equifax, 3. Experian, 4. Credit Karma, 5. TransUnion - Searched Google, AI Overview "credit score": 1. Experian, 2. Equifax, 3. TransUnion, 4. ClearScore - Searched Google, AI Overview "check credit score": 1. Experian, 2. Equifax, 3. TransUnion, 4. ClearScore Not named in any answer: Checkmyfile and TotallyMoney. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom credit score apps in September 2026? - Estimated monthly branded searches for Equifax in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Equifax estimated searches | Equifax Share of Search | Equifax rank | TransUnion estimated searches | TransUnion Share of Search | TransUnion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.7% | 7 | 11.7K | 1.5% | 5 | | Nov 2025 | 6.6K | 0.88% | 7 | 12.8K | 1.7% | 5 | | Dec 2025 | 4.4K | 0.69% | 7 | 10.5K | 1.7% | 5 | | Jan 2026 | 6.6K | 0.72% | 7 | 12.8K | 1.4% | 5 | | Feb 2026 | 5.4K | 0.7% | 7 | 10.5K | 1.4% | 5 | | Mar 2026 | 5.4K | 0.7% | 7 | 11K | 1.4% | 5 | | Apr 2026 | 5.4K | 0.61% | 7 | 10.5K | 1.2% | 5 | | May 2026 | 5.4K | 0.62% | 7 | 10.5K | 1.2% | 5 | | Jun 2026 | 4.4K | 0.57% | 7 | 9K | 1.2% | 5 | | Jul 2026 | 3.6K | 0.49% | 7 | 9.5K | 1.3% | 5 | | Aug 2026 | 4.4K | 0.6% | 6 | 9K | 1.2% | 5 | | Sep 2026 | 4.4K | 0.6% | 6 | 11K | 1.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Equifax’s and TransUnion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Equifax**: Measured on the search term “equifax credit score”. - **TransUnion**: Measured on the search terms “transunion credit report” and “transunion credit score”, summed into one figure. - [Equifax profile](/demand/uk/brands/equifax) - [TransUnion profile](/demand/uk/brands/transunion) - [All credit score apps in the United Kingdom](/demand/uk/categories/uk-credit-score-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Equifax or TransUnion more popular in search? In September 2026, TransUnion had more branded searches than Equifax among credit score apps in the United Kingdom. TransUnion had about 11,000 branded searches, while Equifax had 4,400. TransUnion made up 1.5% of all credit score app searches we track, and Equifax accounted for 0.6%. ## Cite this page Brandwave. "Equifax vs TransUnion: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/equifax-vs-transunion This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/equifax-vs-transunion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.