--- title: "Epos Now vs SumUp: Which is searched more in the United Kingdom?" description: "Is Epos Now or SumUp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EPOS systems set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/epos-now-vs-sumup" publisher: "Brandwave" --- # Epos Now vs SumUp: Which is searched more in the United Kingdom? Is Epos Now or SumUp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the EPOS systems set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Epos Now and SumUp - **Competitive set**: EPOS systems - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Epos Now Share of Search**: 31.1% - **SumUp Share of Search**: 3.4% ## Is Epos Now or SumUp more popular in search? - In September 2026, Epos Now had more branded searches than SumUp among EPOS systems in the United Kingdom. Epos Now had about 14,800 branded searches, while SumUp had 1,600. Epos Now made up 31.1% of all EPOS system searches we track, and SumUp accounted for 3.4%. - Epos Now was ahead of SumUp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Epos Now’s share of searches among EPOS systems in the United Kingdom moved from 26% to 31.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, SumUp’s share of searches among EPOS systems in the United Kingdom moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top EPOS systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Epos Now appeared in all five answers. SumUp was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Epos Now was listed before SumUp in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Square | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Epos Now | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lightspeed | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | SumUp | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Zettle | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Tevalis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about EPOS systems - Asked ChatGPT "Which EPOS system should my small business use in the UK?": 1. Square, 2. Epos Now, 3. Lightspeed, 4. SumUp - Asked ChatGPT "What are the best EPOS systems in the UK?": 1. Square, 2. Lightspeed, 3. Epos Now, 4. SumUp - Asked ChatGPT "What's the best EPOS system in the UK for a small café?": 1. Square, 2. SumUp, 3. Lightspeed, 4. Epos Now - Searched Google, AI Overview "epos system": 1. Square, 2. Epos Now - Searched Google, AI Overview "pos system": 1. Square, 2. Epos Now, 3. Lightspeed, 4. Zettle Not named in any answer: Tevalis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom EPOS systems in September 2026? - In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%. - Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Epos Now estimated searches | Epos Now Share of Search | Epos Now rank | SumUp estimated searches | SumUp Share of Search | SumUp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 26% | 2 | 1.9K | 2.7% | 5 | | Nov 2025 | 18.1K | 26.5% | 2 | 1.9K | 2.8% | 5 | | Dec 2025 | 18.1K | 30.4% | 2 | 1.6K | 2.7% | 5 | | Jan 2026 | 18.1K | 29.1% | 2 | 1.9K | 3.1% | 5 | | Feb 2026 | 18.1K | 32.3% | 2 | 1.9K | 3.4% | 5 | | Mar 2026 | 18.1K | 28.9% | 2 | 1.9K | 3% | 5 | | Apr 2026 | 22.2K | 35.5% | 2 | 1.9K | 3% | 5 | | May 2026 | 22.2K | 36.8% | 2 | 1.9K | 3.1% | 5 | | Jun 2026 | 18.1K | 32.7% | 2 | 1.9K | 3.4% | 5 | | Jul 2026 | 18.1K | 32.7% | 2 | 1.9K | 3.4% | 5 | | Aug 2026 | 18.1K | 35.9% | 2 | 1.6K | 3.2% | 5 | | Sep 2026 | 14.8K | 31.1% | 2 | 1.6K | 3.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Epos Now’s and SumUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Epos Now**: Measured on the search term “epos now”. - **SumUp**: Measured on the search terms “sumup epos” and “sumup pos”, summed into one figure. - [Epos Now profile](/demand/uk/brands/epos-now) - [SumUp profile](/demand/uk/brands/sumup) - [All EPOS systems in the United Kingdom](/demand/uk/categories/uk-epos-systems): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Epos Now or SumUp more popular in search? In September 2026, Epos Now had more branded searches than SumUp among EPOS systems in the United Kingdom. Epos Now had about 14,800 branded searches, while SumUp had 1,600. Epos Now made up 31.1% of all EPOS system searches we track, and SumUp accounted for 3.4%. ## Cite this page Brandwave. "Epos Now vs SumUp: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/epos-now-vs-sumup This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/epos-now-vs-sumup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.