--- title: "Enterprise Rent-A-Car vs Thrifty: Which is searched more in the United Kingdom?" description: "Is Enterprise Rent-A-Car or Thrifty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/enterprise-rent-a-car-vs-thrifty" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Thrifty: Which is searched more in the United Kingdom? Is Enterprise Rent-A-Car or Thrifty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Thrifty - **Competitive set**: Car hire companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 38.2% - **Thrifty Share of Search**: 1.9% ## Is Enterprise Rent-A-Car or Thrifty more popular in search? - In September 2026, Enterprise Rent-A-Car had more branded searches than Thrifty among car hire companies in the United Kingdom. Enterprise Rent-A-Car had about 165,000 branded searches, while Thrifty had 8,100. Enterprise Rent-A-Car made up 38.2% of all car hire company searches we track, and Thrifty accounted for 1.9%. - Enterprise Rent-A-Car was ahead of Thrifty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car hire companies in the United Kingdom moved from 39% to 38.2%, and its estimated monthly branded searches moved from 171K to 165K. - Across the 12 months ending September 2026, Thrifty’s share of searches among car hire companies in the United Kingdom moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top car hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thrifty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car hire companies - Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental - Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar - Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental - Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt Not named in any answer: Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom car hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car gained share of searches among car hire companies in the United Kingdom, from 35.9% to 38.2%. - Estimated monthly branded searches for Thrifty in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 171K | 39% | 1 | 9.9K | 2.3% | 8 | | Nov 2025 | 171K | 42.6% | 1 | 8.1K | 2% | 9 | | Dec 2025 | 171K | 41.9% | 1 | 8.1K | 2% | 9 | | Jan 2026 | 171K | 35.6% | 1 | 9.9K | 2.1% | 8 | | Feb 2026 | 160K | 36.4% | 1 | 9.9K | 2.3% | 8 | | Mar 2026 | 171K | 33.1% | 1 | 9.9K | 1.9% | 8 | | Apr 2026 | 151K | 32.8% | 1 | 9.9K | 2.2% | 8 | | May 2026 | 165K | 32.8% | 1 | 9.9K | 2% | 9 | | Jun 2026 | 165K | 31.7% | 1 | 9.9K | 1.9% | 9 | | Jul 2026 | 184K | 33.5% | 1 | 9.9K | 1.8% | 9 | | Aug 2026 | 201K | 35.9% | 1 | 9.9K | 1.8% | 9 | | Sep 2026 | 165K | 38.2% | 1 | 8.1K | 1.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car hire” and “enterprise rent a car”, summed into one figure. - **Thrifty**: Measured on the search term “thrifty car hire”. - [Enterprise Rent-A-Car profile](/demand/uk/brands/enterprise-rent-a-car) - [Thrifty profile](/demand/uk/brands/thrifty) - [All car hire companies in the United Kingdom](/demand/uk/categories/uk-car-hire-companies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enterprise Rent-A-Car or Thrifty more popular in search? In September 2026, Enterprise Rent-A-Car had more branded searches than Thrifty among car hire companies in the United Kingdom. Enterprise Rent-A-Car had about 165,000 branded searches, while Thrifty had 8,100. Enterprise Rent-A-Car made up 38.2% of all car hire company searches we track, and Thrifty accounted for 1.9%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Thrifty: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/enterprise-rent-a-car-vs-thrifty This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/enterprise-rent-a-car-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.