--- title: "Enterprise Rent-A-Car vs Europcar: Which is searched more in the United Kingdom?" description: "Is Enterprise Rent-A-Car or Europcar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/enterprise-rent-a-car-vs-europcar" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Europcar: Which is searched more in the United Kingdom? Is Enterprise Rent-A-Car or Europcar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Europcar - **Competitive set**: Car hire companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 38.2% - **Europcar Share of Search**: 17.2% ## Is Enterprise Rent-A-Car or Europcar more popular in search? - In September 2026, Enterprise Rent-A-Car had more branded searches than Europcar among car hire companies in the United Kingdom. Enterprise Rent-A-Car had about 165,000 branded searches, while Europcar had 74,000. Enterprise Rent-A-Car made up 38.2% of all car hire company searches we track, and Europcar accounted for 17.2%. - Enterprise Rent-A-Car was ahead of Europcar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car hire companies in the United Kingdom moved from 39% to 38.2%, and its estimated monthly branded searches moved from 171K to 165K. - Across the 12 months ending September 2026, Europcar’s share of searches among car hire companies in the United Kingdom moved from 20.7% to 17.2%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top car hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Europcar was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Enterprise Rent-A-Car was listed before Europcar in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car hire companies - Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental - Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar - Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental - Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt Not named in any answer: Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom car hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car gained share of searches among car hire companies in the United Kingdom, from 35.9% to 38.2%. - In September 2026, Europcar lost share of searches among car hire companies in the United Kingdom, from 19.7% to 17.2%. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Europcar estimated searches | Europcar Share of Search | Europcar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 171K | 39% | 1 | 90.5K | 20.7% | 2 | | Nov 2025 | 171K | 42.6% | 1 | 74K | 18.5% | 2 | | Dec 2025 | 171K | 41.9% | 1 | 74K | 18.2% | 2 | | Jan 2026 | 171K | 35.6% | 1 | 90.5K | 18.9% | 2 | | Feb 2026 | 160K | 36.4% | 1 | 90.5K | 20.7% | 2 | | Mar 2026 | 171K | 33.1% | 1 | 90.5K | 17.6% | 3 | | Apr 2026 | 151K | 32.8% | 1 | 90.5K | 19.7% | 2 | | May 2026 | 165K | 32.8% | 1 | 110K | 21.9% | 2 | | Jun 2026 | 165K | 31.7% | 1 | 110K | 21.2% | 2 | | Jul 2026 | 184K | 33.5% | 1 | 110K | 20% | 2 | | Aug 2026 | 201K | 35.9% | 1 | 110K | 19.7% | 2 | | Sep 2026 | 165K | 38.2% | 1 | 74K | 17.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Europcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search terms “enterprise car hire” and “enterprise rent a car”, summed into one figure. - **Europcar**: Measured on the search term “europcar”. - [Enterprise Rent-A-Car profile](/demand/uk/brands/enterprise-rent-a-car) - [Europcar profile](/demand/uk/brands/europcar) - [All car hire companies in the United Kingdom](/demand/uk/categories/uk-car-hire-companies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enterprise Rent-A-Car or Europcar more popular in search? In September 2026, Enterprise Rent-A-Car had more branded searches than Europcar among car hire companies in the United Kingdom. Enterprise Rent-A-Car had about 165,000 branded searches, while Europcar had 74,000. Enterprise Rent-A-Car made up 38.2% of all car hire company searches we track, and Europcar accounted for 17.2%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Europcar: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/enterprise-rent-a-car-vs-europcar This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/enterprise-rent-a-car-vs-europcar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.