--- title: "Emma Sleep vs Woolroom: Which is searched more in the United Kingdom?" description: "Is Emma Sleep or Woolroom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-woolroom" publisher: "Brandwave" --- # Emma Sleep vs Woolroom: Which is searched more in the United Kingdom? Is Emma Sleep or Woolroom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and Woolroom - **Competitive set**: Mattress topper brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Emma Sleep Share of Search**: 10.2% - **Woolroom Share of Search**: 9.1% ## Is Emma Sleep or Woolroom more popular in search? - In September 2026, Emma Sleep had more branded searches than Woolroom among mattress topper brands in the United Kingdom. Emma Sleep had about 10,900 branded searches, while Woolroom had 9,700. Emma Sleep made up 10.2% of all mattress topper brand searches we track, and Woolroom accounted for 9.1%. - The lead changed hands 8 times in the 12 months ending September 2026: Woolroom took it in November 2025, Emma Sleep took it in February 2026, Woolroom took it in March 2026, Emma Sleep took it in April 2026, Woolroom took it in May 2026, Emma Sleep took it in June 2026, Woolroom took it in August 2026, Emma Sleep took it in September 2026. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress topper brands in the United Kingdom moved from 7.7% to 10.2%, and its estimated monthly branded searches moved from 9.1K to 10.9K. - Across the 12 months ending September 2026, Woolroom’s share of searches among mattress topper brands in the United Kingdom moved from 7.2% to 9.1%, and its estimated monthly branded searches moved from 8.5K to 9.7K. ## Top mattress topper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Woolroom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Emma Sleep did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simba | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Panda London | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Silentnight | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Woolroom | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mattress topper brands - Asked ChatGPT "Which mattress topper brand should I buy in the UK?": 1. Panda London, 2. Simba, 3. Silentnight, 4. Woolroom - Asked ChatGPT "What are the best mattress topper brands in the UK?": 1. Simba, 2. Panda London, 3. Silentnight, 4. Woolroom - Asked ChatGPT "What's the best mattress topper brand in the UK for more comfort?": 1. Simba, 2. Panda London, 3. Silentnight - Searched Google, AI Overview "best mattress topper": 1. Simba, 2. Silentnight, 3. Woolroom - Searched Google, AI Overview "cooling mattress topper": 1. Woolroom, 2. Simba, 3. Silentnight Not named in any answer: Emma Sleep. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom mattress topper brands in September 2026? - In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches. - In September 2026, Woolroom gained share of searches among mattress topper brands in the United Kingdom, from 8.1% to 9.1%. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | Woolroom estimated searches | Woolroom Share of Search | Woolroom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1K | 7.7% | 3 | 8.5K | 7.2% | 4 | | Nov 2025 | 13.7K | 9.3% | 4 | 15K | 10.2% | 3 | | Dec 2025 | 7.6K | 7.7% | 4 | 8.5K | 8.6% | 3 | | Jan 2026 | 9.4K | 7.9% | 4 | 10.5K | 8.8% | 3 | | Feb 2026 | 7.6K | 9.2% | 3 | 7K | 8.4% | 4 | | Mar 2026 | 7.6K | 7.7% | 4 | 8.2K | 8.3% | 3 | | Apr 2026 | 7.9K | 8.1% | 3 | 7K | 7.2% | 4 | | May 2026 | 7.6K | 7.8% | 4 | 8.2K | 8.5% | 3 | | Jun 2026 | 7.6K | 9.4% | 3 | 7K | 8.6% | 4 | | Jul 2026 | 7.9K | 9.5% | 3 | 7K | 8.4% | 4 | | Aug 2026 | 9.4K | 7.6% | 4 | 10K | 8.1% | 3 | | Sep 2026 | 10.9K | 10.2% | 3 | 9.7K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and Woolroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search terms “emma sleep” and “emmasleep mattress”, summed into one figure. - **Woolroom**: Measured on the search terms “the woolroom” and “woolroom”, summed into one figure. - [Emma Sleep profile](/demand/uk/brands/emma-sleep) - [Woolroom profile](/demand/uk/brands/woolroom) - [All mattress topper brands in the United Kingdom](/demand/uk/categories/uk-mattress-topper-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emma Sleep or Woolroom more popular in search? In September 2026, Emma Sleep had more branded searches than Woolroom among mattress topper brands in the United Kingdom. Emma Sleep had about 10,900 branded searches, while Woolroom had 9,700. Emma Sleep made up 10.2% of all mattress topper brand searches we track, and Woolroom accounted for 9.1%. ## Cite this page Brandwave. "Emma Sleep vs Woolroom: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-woolroom This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-woolroom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.