--- title: "Emma Sleep vs Simba: Which is searched more in United Kingdom?" description: "Which is more popular in search, Emma Sleep or Simba? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-simba-sleep" publisher: "Brandwave" --- # Emma Sleep vs Simba: Which is searched more in United Kingdom? Which is more popular in search, Emma Sleep or Simba? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and Simba - **Competitive set**: Mattress topper brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Emma Sleep Share of Search**: 11.7% - **Simba Share of Search**: 68.9% ## Which is more popular in search, Emma Sleep or Simba? - In September 2026, Simba had more branded searches than Emma Sleep among mattress topper brands in United Kingdom. Simba was estimated to have 64.1K branded searches compared to Emma Sleep’s 10.9K, and held a 68.9% Share of Search versus Emma Sleep’s 11.7%. - Simba was ahead of Emma Sleep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom moved from 8.1% to 11.7%, and its estimated monthly branded searches moved from 9.1K to 10.9K. - Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom moved from 72% to 68.9%, and its estimated monthly branded searches moved from 80.6K to 64.1K. ## How did search popularity change for United Kingdom mattress topper brands in September 2026? - In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%. - In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | Simba estimated searches | Simba Share of Search | Simba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1K | 8.1% | 3 | 80.6K | 72% | 1 | | Nov 2025 | 13.7K | 8.5% | 3 | 98.6K | 60.9% | 1 | | Dec 2025 | 7.6K | 4.6% | 3 | 65.9K | 40.2% | 2 | | Jan 2026 | 9.4K | 8.3% | 3 | 82.1K | 72.2% | 1 | | Feb 2026 | 7.6K | 9.8% | 3 | 54.9K | 71% | 1 | | Mar 2026 | 7.6K | 8.6% | 3 | 65.9K | 74.6% | 1 | | Apr 2026 | 7.9K | 9.2% | 3 | 65.9K | 76.7% | 1 | | May 2026 | 7.6K | 9% | 3 | 64.9K | 76.7% | 1 | | Jun 2026 | 7.6K | 10.4% | 3 | 53.1K | 72.9% | 1 | | Jul 2026 | 7.9K | 10% | 3 | 53.1K | 67.1% | 1 | | Aug 2026 | 9.4K | 8.9% | 3 | 78.4K | 74% | 1 | | Sep 2026 | 10.9K | 11.7% | 3 | 64.1K | 68.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search terms “emma sleep” and “emmasleep mattress”, summed into one figure. - **Simba**: Measured on the search terms “simba mattress” and “simba sleep”, summed into one figure. - [Emma Sleep profile](/demand/uk/brands/emma-sleep) - [Simba profile](/demand/uk/brands/simba-sleep) - [All mattress topper brands in United Kingdom](/demand/uk/categories/uk-mattress-topper-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Emma Sleep or Simba? In September 2026, Simba had more branded searches than Emma Sleep among mattress topper brands in United Kingdom. Simba was estimated to have 64.1K branded searches compared to Emma Sleep’s 10.9K, and held a 68.9% Share of Search versus Emma Sleep’s 11.7%. ## Cite this page Brandwave. "Emma Sleep vs Simba: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-simba-sleep This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-simba-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.