--- title: "Emma Sleep vs Silentnight: Which is searched more in United Kingdom?" description: "Which is more popular in search, Emma Sleep or Silentnight? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-silentnight" publisher: "Brandwave" --- # Emma Sleep vs Silentnight: Which is searched more in United Kingdom? Which is more popular in search, Emma Sleep or Silentnight? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and Silentnight - **Competitive set**: Mattress topper brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Emma Sleep Share of Search**: 11.7% - **Silentnight Share of Search**: 19.4% ## Which is more popular in search, Emma Sleep or Silentnight? - In September 2026, Silentnight had more branded searches than Emma Sleep among mattress topper brands in United Kingdom. Silentnight was estimated to have 18.1K branded searches compared to Emma Sleep’s 10.9K, and held a 19.4% Share of Search versus Emma Sleep’s 11.7%. - Silentnight was ahead of Emma Sleep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom moved from 8.1% to 11.7%, and its estimated monthly branded searches moved from 9.1K to 10.9K. - Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among mattress topper brands in United Kingdom moved from 19.8% to 19.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## How did search popularity change for United Kingdom mattress topper brands in September 2026? - In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%. - In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | Silentnight estimated searches | Silentnight Share of Search | Silentnight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1K | 8.1% | 3 | 22.2K | 19.8% | 2 | | Nov 2025 | 13.7K | 8.5% | 3 | 49.5K | 30.6% | 2 | | Dec 2025 | 7.6K | 4.6% | 3 | 90.5K | 55.2% | 1 | | Jan 2026 | 9.4K | 8.3% | 3 | 22.2K | 19.5% | 2 | | Feb 2026 | 7.6K | 9.8% | 3 | 14.8K | 19.1% | 2 | | Mar 2026 | 7.6K | 8.6% | 3 | 14.8K | 16.8% | 2 | | Apr 2026 | 7.9K | 9.2% | 3 | 12.1K | 14.1% | 2 | | May 2026 | 7.6K | 9% | 3 | 12.1K | 14.3% | 2 | | Jun 2026 | 7.6K | 10.4% | 3 | 12.1K | 16.6% | 2 | | Jul 2026 | 7.9K | 10% | 3 | 18.1K | 22.9% | 2 | | Aug 2026 | 9.4K | 8.9% | 3 | 18.1K | 17.1% | 2 | | Sep 2026 | 10.9K | 11.7% | 3 | 18.1K | 19.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search terms “emma sleep” and “emmasleep mattress”, summed into one figure. - **Silentnight**: Measured on the search term “silentnight”. - [Emma Sleep profile](/demand/uk/brands/emma-sleep) - [Silentnight profile](/demand/uk/brands/silentnight) - [All mattress topper brands in United Kingdom](/demand/uk/categories/uk-mattress-topper-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Emma Sleep or Silentnight? In September 2026, Silentnight had more branded searches than Emma Sleep among mattress topper brands in United Kingdom. Silentnight was estimated to have 18.1K branded searches compared to Emma Sleep’s 10.9K, and held a 19.4% Share of Search versus Emma Sleep’s 11.7%. ## Cite this page Brandwave. "Emma Sleep vs Silentnight: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-silentnight This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.