--- title: "Emma Sleep vs Panda London: Which is searched more in the United Kingdom?" description: "Is Emma Sleep or Panda London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-panda-london" publisher: "Brandwave" --- # Emma Sleep vs Panda London: Which is searched more in the United Kingdom? Is Emma Sleep or Panda London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and Panda London - **Competitive set**: Mattress topper brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Emma Sleep Share of Search**: 10.2% - **Panda London Share of Search**: 15.9% ## Is Emma Sleep or Panda London more popular in search? - In September 2026, Panda London had more branded searches than Emma Sleep among mattress topper brands in the United Kingdom. Panda London had about 17,000 branded searches, while Emma Sleep had 10,900. Panda London made up 15.9% of all mattress topper brand searches we track, and Emma Sleep accounted for 10.2%. - Panda London was ahead of Emma Sleep in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress topper brands in the United Kingdom moved from 7.7% to 10.2%, and its estimated monthly branded searches moved from 9.1K to 10.9K. - Across the 12 months ending September 2026, Panda London’s share of searches among mattress topper brands in the United Kingdom moved from 12.8% to 15.9%, and its estimated monthly branded searches moved from 15.1K to 17K. ## Top mattress topper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Panda London was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Emma Sleep did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simba | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Panda London | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Silentnight | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Woolroom | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mattress topper brands - Asked ChatGPT "Which mattress topper brand should I buy in the UK?": 1. Panda London, 2. Simba, 3. Silentnight, 4. Woolroom - Asked ChatGPT "What are the best mattress topper brands in the UK?": 1. Simba, 2. Panda London, 3. Silentnight, 4. Woolroom - Asked ChatGPT "What's the best mattress topper brand in the UK for more comfort?": 1. Simba, 2. Panda London, 3. Silentnight - Searched Google, AI Overview "best mattress topper": 1. Simba, 2. Silentnight, 3. Woolroom - Searched Google, AI Overview "cooling mattress topper": 1. Woolroom, 2. Simba, 3. Silentnight Not named in any answer: Emma Sleep. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom mattress topper brands in September 2026? - In September 2026, Emma Sleep overtook Woolroom to rank 3rd among mattress topper brands in the United Kingdom, with 10.2% of the searches. - In September 2026, Panda London lost share of searches among mattress topper brands in the United Kingdom, from 16.9% to 15.9%. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | Panda London estimated searches | Panda London Share of Search | Panda London rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1K | 7.7% | 3 | 15.1K | 12.8% | 2 | | Nov 2025 | 13.7K | 9.3% | 4 | 15.1K | 10.3% | 2 | | Dec 2025 | 7.6K | 7.7% | 4 | 12.3K | 12.5% | 2 | | Jan 2026 | 9.4K | 7.9% | 4 | 13K | 10.9% | 2 | | Feb 2026 | 7.6K | 9.2% | 3 | 10.5K | 12.7% | 2 | | Mar 2026 | 7.6K | 7.7% | 4 | 13K | 13.2% | 2 | | Apr 2026 | 7.9K | 8.1% | 3 | 13K | 13.3% | 2 | | May 2026 | 7.6K | 7.8% | 4 | 12.7K | 13.1% | 2 | | Jun 2026 | 7.6K | 9.4% | 3 | 10.5K | 12.9% | 2 | | Jul 2026 | 7.9K | 9.5% | 3 | 12K | 14.5% | 2 | | Aug 2026 | 9.4K | 7.6% | 4 | 20.8K | 16.9% | 2 | | Sep 2026 | 10.9K | 10.2% | 3 | 17K | 15.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and Panda London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search terms “emma sleep” and “emmasleep mattress”, summed into one figure. - **Panda London**: Measured on the search terms “panda london”, “panda mattress topper” and “panda topper”, summed into one figure. - [Emma Sleep profile](/demand/uk/brands/emma-sleep) - [Panda London profile](/demand/uk/brands/panda-london) - [All mattress topper brands in the United Kingdom](/demand/uk/categories/uk-mattress-topper-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emma Sleep or Panda London more popular in search? In September 2026, Panda London had more branded searches than Emma Sleep among mattress topper brands in the United Kingdom. Panda London had about 17,000 branded searches, while Emma Sleep had 10,900. Panda London made up 15.9% of all mattress topper brand searches we track, and Emma Sleep accounted for 10.2%. ## Cite this page Brandwave. "Emma Sleep vs Panda London: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-panda-london This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-panda-london. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.