--- title: "Emma Sleep vs Otty: Which is searched more in the United Kingdom?" description: "Is Emma Sleep or Otty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-otty" publisher: "Brandwave" --- # Emma Sleep vs Otty: Which is searched more in the United Kingdom? Is Emma Sleep or Otty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emma Sleep and Otty - **Competitive set**: Mattress brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Emma Sleep Share of Search**: 42.7% - **Otty Share of Search**: 4.3% ## Is Emma Sleep or Otty more popular in search? - In September 2026, Emma Sleep had more branded searches than Otty among mattress brands in the United Kingdom. Emma Sleep had about 100,000 branded searches, while Otty had 10,000. Emma Sleep made up 42.7% of all mattress brand searches we track, and Otty accounted for 4.3%. - Emma Sleep was ahead of Otty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in the United Kingdom moved from 37.9% to 42.7%, and its estimated monthly branded searches moved from 98.6K to 100K. - Across the 12 months ending September 2026, Otty’s share of searches among mattress brands in the United Kingdom moved from 3.8% to 4.3%, and its estimated monthly branded searches held steady at 10K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Emma Sleep was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Otty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simba | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Tempur | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Hypnos | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Otty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dormeo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eve Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in the UK?": 1. Emma Sleep, 2. Simba, 3. Silentnight, 4. Hypnos, 5. Tempur - Asked ChatGPT "What are the best mattress brands in the UK?": 1. Simba, 2. Tempur, 3. Emma Sleep, 4. Hypnos, 5. Silentnight - Asked ChatGPT "What's the best mattress in a box in the UK?": 1. Simba - Searched Google, AI Overview "mattress": named none of the brands we track Not named in any answer: Otty, Dormeo and Eve Sleep. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom mattress brands in September 2026? - In September 2026, Emma Sleep gained share of searches among mattress brands in the United Kingdom, from 39.6% to 42.7%. ## Month by month | Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | Otty estimated searches | Otty Share of Search | Otty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 98.6K | 37.9% | 1 | 10K | 3.8% | 6 | | Nov 2025 | 147K | 41% | 1 | 10.5K | 2.9% | 6 | | Dec 2025 | 97.1K | 31.2% | 1 | 8.5K | 2.7% | 7 | | Jan 2026 | 118K | 41.4% | 1 | 10K | 3.5% | 8 | | Feb 2026 | 97.1K | 45.2% | 1 | 8.2K | 3.8% | 6 | | Mar 2026 | 97.1K | 41.9% | 1 | 10K | 4.3% | 5 | | Apr 2026 | 97.1K | 43.5% | 1 | 8.5K | 3.8% | 6 | | May 2026 | 80.6K | 39.1% | 1 | 8.5K | 4.1% | 6 | | Jun 2026 | 80.6K | 43.5% | 1 | 7K | 3.8% | 6 | | Jul 2026 | 80.6K | 41.8% | 1 | 7K | 3.6% | 6 | | Aug 2026 | 98.6K | 39.6% | 1 | 10K | 4% | 5 | | Sep 2026 | 100K | 42.7% | 1 | 10K | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Emma Sleep’s and Otty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emma Sleep**: Measured on the search terms “emma mattress” and “emma sleep”, summed into one figure. - **Otty**: Measured on the search terms “otty” and “otty mattress”, summed into one figure. - [Emma Sleep profile](/demand/uk/brands/emma-sleep) - [Otty profile](/demand/uk/brands/otty) - [All mattress brands in the United Kingdom](/demand/uk/categories/uk-mattress-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emma Sleep or Otty more popular in search? In September 2026, Emma Sleep had more branded searches than Otty among mattress brands in the United Kingdom. Emma Sleep had about 100,000 branded searches, while Otty had 10,000. Emma Sleep made up 42.7% of all mattress brand searches we track, and Otty accounted for 4.3%. ## Cite this page Brandwave. "Emma Sleep vs Otty: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-otty This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/emma-sleep-vs-otty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.