--- title: "Emirates vs Ryanair: Which is searched more in the United Kingdom?" description: "Is Emirates or Ryanair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airlines set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/emirates-vs-ryanair" publisher: "Brandwave" --- # Emirates vs Ryanair: Which is searched more in the United Kingdom? Is Emirates or Ryanair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airlines set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emirates and Ryanair - **Competitive set**: Airlines - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Emirates Share of Search**: 4.5% - **Ryanair Share of Search**: 22.3% ## Is Emirates or Ryanair more popular in search? - In September 2026, Ryanair had more branded searches than Emirates among airlines in the United Kingdom. Ryanair had about 1.8 million branded searches, while Emirates had 368,000. Ryanair made up 22.3% of all airline searches we track, and Emirates accounted for 4.5%. - Ryanair was ahead of Emirates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emirates’ share of searches among airlines in the United Kingdom moved from 5.3% to 4.5%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, Ryanair’s share of searches among airlines in the United Kingdom moved from 26.2% to 22.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top airlines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ryanair was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Emirates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryanair was listed before Emirates in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryanair | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | easyJet | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Jet2 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Emirates | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Virgin Atlantic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | British Airways | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wizz Air | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about airlines - Asked ChatGPT "Which airline should I fly with from the UK?": 1. Jet2, 2. Emirates, 3. Virgin Atlantic, 4. British Airways - Asked ChatGPT "What are the best airlines in the UK?": 1. Jet2, 2. Emirates, 3. Virgin Atlantic, 4. British Airways, 5. easyJet, 6. Ryanair - Asked ChatGPT "What's the best low cost airline for flights from the UK to Europe?": 1. easyJet, 2. Ryanair, 3. Wizz Air, 4. Jet2 - Searched Google, AI Overview "flights": 1. Ryanair, 2. easyJet - Searched Google, AI Overview "cheap flights": 1. Ryanair, 2. easyJet Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom airlines in September 2026? - In September 2026, Ryanair gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%. - In September 2026, Emirates rose from 7th to 6th among airlines in the United Kingdom. ## Month by month | Month | Emirates estimated searches | Emirates Share of Search | Emirates rank | Ryanair estimated searches | Ryanair Share of Search | Ryanair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 5.3% | 5 | 2.2M | 26.2% | 2 | | Nov 2025 | 450K | 5.9% | 5 | 1.8M | 24% | 3 | | Dec 2025 | 450K | 6.4% | 5 | 1.5M | 21.2% | 3 | | Jan 2026 | 673K | 5.6% | 5 | 2.7M | 22.9% | 3 | | Feb 2026 | 550K | 5.9% | 5 | 2.2M | 23.9% | 2 | | Mar 2026 | 823K | 7.8% | 5 | 2.7M | 25.9% | 2 | | Apr 2026 | 368K | 3.9% | 7 | 2.2M | 24% | 2 | | May 2026 | 368K | 3.9% | 6 | 2.2M | 23.8% | 2 | | Jun 2026 | 368K | 4.2% | 6 | 2.2M | 25.5% | 2 | | Jul 2026 | 368K | 3.9% | 6 | 2.2M | 23.5% | 2 | | Aug 2026 | 368K | 4% | 7 | 1.8M | 19.9% | 3 | | Sep 2026 | 368K | 4.5% | 6 | 1.8M | 22.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Emirates’ and Ryanair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emirates**: Measured on the search term “emirates”. - **Ryanair**: Measured on the search term “ryanair”. - [Emirates profile](/demand/uk/brands/emirates) - [Ryanair profile](/demand/uk/brands/ryanair) - [All airlines in the United Kingdom](/demand/uk/categories/uk-airlines): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emirates or Ryanair more popular in search? In September 2026, Ryanair had more branded searches than Emirates among airlines in the United Kingdom. Ryanair had about 1.8 million branded searches, while Emirates had 368,000. Ryanair made up 22.3% of all airline searches we track, and Emirates accounted for 4.5%. ## Cite this page Brandwave. "Emirates vs Ryanair: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/emirates-vs-ryanair This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/emirates-vs-ryanair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.