--- title: "Ellis Brigham vs Snow+Rock: Which is searched more in the United Kingdom?" description: "Is Ellis Brigham or Snow+Rock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ellis-brigham-vs-snow-and-rock" publisher: "Brandwave" --- # Ellis Brigham vs Snow+Rock: Which is searched more in the United Kingdom? Is Ellis Brigham or Snow+Rock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ellis Brigham and Snow+Rock - **Competitive set**: Outdoor retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ellis Brigham Share of Search**: 1.5% - **Snow+Rock Share of Search**: 1% ## Is Ellis Brigham or Snow+Rock more popular in search? - In September 2026, Ellis Brigham had more branded searches than Snow+Rock among outdoor retailers in the United Kingdom. Ellis Brigham had about 33,100 branded searches, while Snow+Rock had 22,200. Ellis Brigham made up 1.5% of all outdoor retailer searches we track, and Snow+Rock accounted for 1%. - The lead changed hands once in the 12 months ending September 2026: Ellis Brigham took it in April 2026. - Across the 12 months ending September 2026, Ellis Brigham’s share of searches among outdoor retailers in the United Kingdom moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Snow+Rock’s share of searches among outdoor retailers in the United Kingdom moved from 1.5% to 1%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Ellis Brigham was mentioned in two out of three: in two of the three ChatGPT answers. Snow+Rock did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Cotswold Outdoor | 1st | 3 of 3 | 3 of 3 | | GO Outdoors | 2nd | 3 of 3 | 3 of 3 | | Ellis Brigham | 3rd | 2 of 3 | 2 of 3 | | Decathlon | 4th | 2 of 3 | 2 of 3 | | Mountain Warehouse | 5th | 2 of 3 | 2 of 3 | | Trespass | 6th | 1 of 3 | 1 of 3 | | Millets | Not ranked | 0 of 3 | 0 of 3 | | Snow+Rock | Not ranked | 0 of 3 | 0 of 3 | | Blacks | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy walking boots and camping gear in the UK?": 1. Cotswold Outdoor, 2. GO Outdoors, 3. Decathlon, 4. Mountain Warehouse, 5. Trespass - Asked ChatGPT "What are the best outdoor shops in the UK?": 1. Cotswold Outdoor, 2. Ellis Brigham, 3. GO Outdoors, 4. Decathlon, 5. Mountain Warehouse - Asked ChatGPT "Which outdoor shop in the UK has the best waterproof jackets?": 1. Cotswold Outdoor, 2. Ellis Brigham, 3. GO Outdoors Not named in any answer: Millets, Snow+Rock and Blacks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom outdoor retailers in September 2026? - Ellis Brigham’s share of searches among outdoor retailers in the United Kingdom has gained ground for 3 months in a row, from 0.86% to 1.5% in September 2026. - Estimated monthly branded searches for Snow+Rock in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Month by month | Month | Ellis Brigham estimated searches | Ellis Brigham Share of Search | Ellis Brigham rank | Snow+Rock estimated searches | Snow+Rock Share of Search | Snow+Rock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 1.3% | 7 | 40.5K | 1.5% | 6 | | Nov 2025 | 49.5K | 1.5% | 7 | 60.5K | 1.9% | 6 | | Dec 2025 | 60.5K | 1.9% | 7 | 74K | 2.4% | 6 | | Jan 2026 | 60.5K | 1.8% | 7 | 90.5K | 2.8% | 6 | | Feb 2026 | 49.5K | 1.9% | 7 | 60.5K | 2.4% | 6 | | Mar 2026 | 40.5K | 1.8% | 6 | 40.5K | 1.8% | 7 | | Apr 2026 | 27.1K | 1.1% | 6 | 18.1K | 0.77% | 7 | | May 2026 | 27.1K | 1% | 6 | 14.8K | 0.56% | 7 | | Jun 2026 | 22.2K | 0.86% | 6 | 12.1K | 0.47% | 7 | | Jul 2026 | 27.1K | 0.91% | 6 | 12.1K | 0.41% | 7 | | Aug 2026 | 33.1K | 1% | 6 | 22.2K | 0.69% | 7 | | Sep 2026 | 33.1K | 1.5% | 6 | 22.2K | 1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ellis Brigham’s and Snow+Rock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ellis Brigham**: Measured on the search term “ellis brigham”. - **Snow+Rock**: Measured on the search term “snow and rock”. - [Ellis Brigham profile](/demand/uk/brands/ellis-brigham) - [Snow+Rock profile](/demand/uk/brands/snow-and-rock) - [All outdoor retailers in the United Kingdom](/demand/uk/categories/uk-outdoor-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ellis Brigham or Snow+Rock more popular in search? In September 2026, Ellis Brigham had more branded searches than Snow+Rock among outdoor retailers in the United Kingdom. Ellis Brigham had about 33,100 branded searches, while Snow+Rock had 22,200. Ellis Brigham made up 1.5% of all outdoor retailer searches we track, and Snow+Rock accounted for 1%. ## Cite this page Brandwave. "Ellis Brigham vs Snow+Rock: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ellis-brigham-vs-snow-and-rock This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ellis-brigham-vs-snow-and-rock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.