--- title: "Electrolux vs Miele: Which is searched more in the United Kingdom?" description: "Is Electrolux or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/electrolux-vs-miele" publisher: "Brandwave" --- # Electrolux vs Miele: Which is searched more in the United Kingdom? Is Electrolux or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electrolux and Miele - **Competitive set**: Dishwasher brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Electrolux Share of Search**: 1.8% - **Miele Share of Search**: 11.4% ## Is Electrolux or Miele more popular in search? - In September 2026, Miele had more branded searches than Electrolux among dishwasher brands in the United Kingdom. Miele had about 9,900 branded searches, while Electrolux had 1,600. Miele made up 11.4% of all dishwasher brand searches we track, and Electrolux accounted for 1.8%. - Miele was ahead of Electrolux in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Electrolux’s share of searches among dishwasher brands in the United Kingdom moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom moved from 9.8% to 11.4%, and its estimated monthly branded searches held steady at 9.9K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Electrolux did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Beko | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Indesit | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Neff | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Hisense | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | LG | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "Which dishwasher should I buy in the UK?": 1. Bosch, 2. Beko, 3. Miele - Asked ChatGPT "What are the best dishwasher brands?": 1. Bosch, 2. Miele, 3. Beko, 4. AEG, 5. Neff - Asked ChatGPT "What is the best integrated dishwasher?": 1. Bosch, 2. Miele, 3. Beko - Searched Google, AI Overview "dishwasher": 1. Beko, 2. Indesit, 3. Bosch, 4. Neff, 5. Miele, 6. LG - Searched Google, AI Overview "integrated dishwasher": 1. Beko, 2. Hisense, 3. Smeg Not named in any answer: Hotpoint, Samsung, Zanussi, Electrolux and Haier. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom dishwasher brands in September 2026? - Estimated monthly branded searches for Electrolux in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.9% | 12 | 9.9K | 9.8% | 3 | | Nov 2025 | 1.9K | 1.7% | 12 | 12.1K | 10.8% | 3 | | Dec 2025 | 1.9K | 2% | 12 | 9.9K | 10.2% | 3 | | Jan 2026 | 1.9K | 1.8% | 12 | 9.9K | 9.3% | 3 | | Feb 2026 | 1.6K | 1.8% | 12 | 8.1K | 9.1% | 3 | | Mar 2026 | 1.6K | 1.8% | 12 | 9.9K | 10.9% | 3 | | Apr 2026 | 1.6K | 1.9% | 12 | 9.9K | 11.5% | 3 | | May 2026 | 1.6K | 2% | 12 | 9.9K | 12.6% | 3 | | Jun 2026 | 1.6K | 2.2% | 12 | 8.1K | 11% | 3 | | Jul 2026 | 1.6K | 2.2% | 12 | 8.1K | 11% | 3 | | Aug 2026 | 1.9K | 2.2% | 12 | 9.9K | 11.4% | 3 | | Sep 2026 | 1.6K | 1.8% | 12 | 9.9K | 11.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electrolux**: Measured on the search term “electrolux dishwasher”. - **Miele**: Measured on the search term “miele dishwasher”. - [Electrolux profile](/demand/uk/brands/electrolux) - [Miele profile](/demand/uk/brands/miele) - [All dishwasher brands in the United Kingdom](/demand/uk/categories/uk-dishwasher-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Electrolux or Miele more popular in search? In September 2026, Miele had more branded searches than Electrolux among dishwasher brands in the United Kingdom. Miele had about 9,900 branded searches, while Electrolux had 1,600. Miele made up 11.4% of all dishwasher brand searches we track, and Electrolux accounted for 1.8%. ## Cite this page Brandwave. "Electrolux vs Miele: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/electrolux-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/electrolux-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.