--- title: "Electric Center vs Rexel: Which is searched more in the United Kingdom?" description: "Is Electric Center or Rexel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical wholesalers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/electric-center-vs-rexel-uk" publisher: "Brandwave" --- # Electric Center vs Rexel: Which is searched more in the United Kingdom? Is Electric Center or Rexel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrical wholesalers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electric Center and Rexel - **Competitive set**: Electrical wholesalers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Electric Center Share of Search**: 7.3% - **Rexel Share of Search**: 1.3% ## Is Electric Center or Rexel more popular in search? - In September 2026, Electric Center had more branded searches than Rexel among electrical wholesalers in the United Kingdom. Electric Center had about 22,200 branded searches, while Rexel had 3,990. Electric Center made up 7.3% of all electrical wholesaler searches we track, and Rexel accounted for 1.3%. - Electric Center was ahead of Rexel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Electric Center’s share of searches among electrical wholesalers in the United Kingdom moved from 6.6% to 7.3%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Rexel’s share of searches among electrical wholesalers in the United Kingdom moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 5K to 4K. ## Top electrical wholesalers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rexel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Electric Center was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rexel was listed before Electric Center in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CEF | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YESSS Electrical | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Rexel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TLC Direct | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Electric Center | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Edmundson Electrical | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electrical wholesalers - Asked ChatGPT "What's the best electrical wholesaler in the UK for a small electrical contractor?": 1. CEF, 2. YESSS Electrical, 3. Rexel - Asked ChatGPT "Where can electricians in the UK buy cable and fittings at trade prices?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. TLC Direct - Asked ChatGPT "Which UK electrical wholesalers let you order online and collect the same day?": 1. CEF, 2. YESSS Electrical, 3. Rexel, 4. Electric Center, 5. TLC Direct - Searched Google, AI Overview "electrical supplies": 1. YESSS Electrical, 2. CEF Not named in any answer: Edmundson Electrical. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom electrical wholesalers in September 2026? - In September 2026, Electric Center lost share of searches among electrical wholesalers in the United Kingdom, from 8.7% to 7.3%. - Rexel’s share of searches among electrical wholesalers in the United Kingdom has lost ground for 3 months in a row, from 1.9% to 1.3% in September 2026. ## Month by month | Month | Electric Center estimated searches | Electric Center Share of Search | Electric Center rank | Rexel estimated searches | Rexel Share of Search | Rexel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 6.6% | 4 | 5K | 1.5% | 6 | | Nov 2025 | 22.2K | 7% | 4 | 5K | 1.6% | 6 | | Dec 2025 | 18.1K | 6.8% | 4 | 3.3K | 1.2% | 6 | | Jan 2026 | 22.2K | 7% | 4 | 6K | 1.9% | 6 | | Feb 2026 | 22.2K | 7.8% | 4 | 5K | 1.8% | 6 | | Mar 2026 | 27.1K | 8% | 4 | 5K | 1.5% | 6 | | Apr 2026 | 22.2K | 8.8% | 4 | 4.9K | 1.9% | 6 | | May 2026 | 22.2K | 8.8% | 4 | 4.9K | 1.9% | 6 | | Jun 2026 | 22.2K | 8.7% | 4 | 4.9K | 1.9% | 6 | | Jul 2026 | 22.2K | 8.7% | 4 | 4.1K | 1.6% | 6 | | Aug 2026 | 22.2K | 8.7% | 4 | 4K | 1.6% | 6 | | Sep 2026 | 22.2K | 7.3% | 4 | 4K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Electric Center’s and Rexel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electric Center**: Measured on the search term “electric center”. - **Rexel**: Measured on the search terms “rexel electrical” and “rexel uk”, summed into one figure. - [Electric Center profile](/demand/uk/brands/electric-center) - [Rexel profile](/demand/uk/brands/rexel-uk) - [All electrical wholesalers in the United Kingdom](/demand/uk/categories/uk-electrical-wholesalers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Electric Center or Rexel more popular in search? In September 2026, Electric Center had more branded searches than Rexel among electrical wholesalers in the United Kingdom. Electric Center had about 22,200 branded searches, while Rexel had 3,990. Electric Center made up 7.3% of all electrical wholesaler searches we track, and Rexel accounted for 1.3%. ## Cite this page Brandwave. "Electric Center vs Rexel: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/electric-center-vs-rexel-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/electric-center-vs-rexel-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.