--- title: "Einhell vs HiKOKI: Which is searched more in the United Kingdom?" description: "Is Einhell or HiKOKI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/einhell-vs-hikoki" publisher: "Brandwave" --- # Einhell vs HiKOKI: Which is searched more in the United Kingdom? Is Einhell or HiKOKI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Einhell and HiKOKI - **Competitive set**: Power tool brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Einhell Share of Search**: 3.4% - **HiKOKI Share of Search**: 1.2% ## Is Einhell or HiKOKI more popular in search? - In September 2026, Einhell had more branded searches than HiKOKI among power tool brands in the United Kingdom. Einhell had about 9,900 branded searches, while HiKOKI had 3,600. Einhell made up 3.4% of all power tool brand searches we track, and HiKOKI accounted for 1.2%. - Einhell was ahead of HiKOKI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Einhell’s share of searches among power tool brands in the United Kingdom moved from 3.8% to 3.4%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in the United Kingdom moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Einhell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HiKOKI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch - Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee - Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell - Searched Google, AI Overview "power tools": 1. DeWalt - Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom power tool brands in September 2026? - In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches. - Estimated monthly branded searches for HiKOKI in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | Einhell estimated searches | Einhell Share of Search | Einhell rank | HiKOKI estimated searches | HiKOKI Share of Search | HiKOKI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 3.8% | 7 | 2.9K | 1.1% | 11 | | Nov 2025 | 9.9K | 3.2% | 8 | 3.6K | 1.1% | 11 | | Dec 2025 | 8.1K | 3.4% | 7 | 2.4K | 1% | 11 | | Jan 2026 | 8.1K | 3.3% | 7 | 2.9K | 1.2% | 11 | | Feb 2026 | 8.1K | 3.8% | 7 | 3.6K | 1.7% | 10 | | Mar 2026 | 12.1K | 4.7% | 6 | 3.6K | 1.4% | 10 | | Apr 2026 | 14.8K | 5.3% | 5 | 2.9K | 1% | 10 | | May 2026 | 14.8K | 4.8% | 5 | 2.9K | 0.95% | 10 | | Jun 2026 | 12.1K | 4.6% | 7 | 2.4K | 0.92% | 11 | | Jul 2026 | 9.9K | 3.4% | 7 | 2.4K | 0.82% | 10 | | Aug 2026 | 9.9K | 3.8% | 7 | 2.9K | 1.1% | 10 | | Sep 2026 | 9.9K | 3.4% | 8 | 3.6K | 1.2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Einhell’s and HiKOKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Einhell**: Measured on the search term “einhell”. - **HiKOKI**: Measured on the search term “hikoki”. - [Einhell profile](/demand/uk/brands/einhell) - [HiKOKI profile](/demand/uk/brands/hikoki) - [All power tool brands in the United Kingdom](/demand/uk/categories/uk-power-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Einhell or HiKOKI more popular in search? In September 2026, Einhell had more branded searches than HiKOKI among power tool brands in the United Kingdom. Einhell had about 9,900 branded searches, while HiKOKI had 3,600. Einhell made up 3.4% of all power tool brand searches we track, and HiKOKI accounted for 1.2%. ## Cite this page Brandwave. "Einhell vs HiKOKI: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/einhell-vs-hikoki This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/einhell-vs-hikoki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.