--- title: "Einhell vs Hayter: Which is searched more in the United Kingdom?" description: "Is Einhell or Hayter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/einhell-vs-hayter" publisher: "Brandwave" --- # Einhell vs Hayter: Which is searched more in the United Kingdom? Is Einhell or Hayter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Einhell and Hayter - **Competitive set**: Lawn mower brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Einhell Share of Search**: 6.5% - **Hayter Share of Search**: 1.8% ## Is Einhell or Hayter more popular in search? - In September 2026, Einhell had more branded searches than Hayter among lawn mower brands in the United Kingdom. Einhell had about 3,600 branded searches, while Hayter had 1,000. Einhell made up 6.5% of all lawn mower brand searches we track, and Hayter accounted for 1.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Hayter took it in February 2026, Einhell took it in March 2026. - Across the 12 months ending September 2026, Einhell’s share of searches among lawn mower brands in the United Kingdom moved from 5% to 6.5%, and its estimated monthly branded searches moved from 1.9K to 3.6K. - Across the 12 months ending September 2026, Hayter’s share of searches among lawn mower brands in the United Kingdom moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 880 to 1K. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Einhell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hayter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Einhell and Hayter were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Stihl | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | WORX | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Ryobi | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Honda Power Equipment | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Greenworks | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Einhell | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Hayter | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Husqvarna | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Makita | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Mountfield | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Flymo | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower should I buy in the UK?": 1. Bosch - Asked ChatGPT "What are the best lawn mower brands?": 1. Honda Power Equipment, 2. Stihl, 3. Hayter, 4. Bosch, 5. WORX, 6. Husqvarna, 7. Mountfield, 8. Flymo - Asked ChatGPT "What is the best cordless lawn mower?": 1. Greenworks, 2. Bosch, 3. Makita - Searched Google, AI Overview "lawn mower": 1. Mountfield - Searched Google, AI Overview "cordless lawn mower": 1. Ryobi, 2. Einhell, 3. WORX, 4. Stihl, 5. Bosch Not named in any answer: Mac Allister. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom lawn mower brands in September 2026? - In September 2026, Makita overtook Husqvarna and 2 others to rank 5th among lawn mower brands in the United Kingdom, with 7.9% of the searches. - In September 2026, Hayter lost share of searches among lawn mower brands in the United Kingdom, from 2.4% to 1.8%. - Estimated monthly branded searches for Einhell in the United Kingdom rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026. ## Month by month | Month | Einhell estimated searches | Einhell Share of Search | Einhell rank | Hayter estimated searches | Hayter Share of Search | Hayter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 5% | 9 | 880 | 2.3% | 13 | | Nov 2025 | 1.3K | 5.6% | 8 | 590 | 2.5% | 13 | | Dec 2025 | 720 | 5.7% | 8 | 320 | 2.5% | 13 | | Jan 2026 | 590 | 4.1% | 9 | 480 | 3.3% | 12 | | Feb 2026 | 1.3K | 3.8% | 10 | 6.6K | 19.3% | 1 | | Mar 2026 | 6.6K | 5.2% | 7 | 4.4K | 3.5% | 13 | | Apr 2026 | 8.1K | 5.1% | 7 | 4.4K | 2.8% | 13 | | May 2026 | 8.1K | 5.9% | 7 | 3.6K | 2.6% | 13 | | Jun 2026 | 6.6K | 6.1% | 7 | 2.9K | 2.7% | 13 | | Jul 2026 | 3.6K | 5.8% | 7 | 1.6K | 2.6% | 13 | | Aug 2026 | 2.4K | 6.5% | 7 | 880 | 2.4% | 13 | | Sep 2026 | 3.6K | 6.5% | 7 | 1K | 1.8% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Einhell’s and Hayter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Einhell**: Measured on the search term “einhell lawn mower”. - **Hayter**: Measured on the search term “hayter lawn mower”. - [Einhell profile](/demand/uk/brands/einhell) - [Hayter profile](/demand/uk/brands/hayter) - [All lawn mower brands in the United Kingdom](/demand/uk/categories/uk-lawn-mower-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Einhell or Hayter more popular in search? In September 2026, Einhell had more branded searches than Hayter among lawn mower brands in the United Kingdom. Einhell had about 3,600 branded searches, while Hayter had 1,000. Einhell made up 6.5% of all lawn mower brand searches we track, and Hayter accounted for 1.8%. ## Cite this page Brandwave. "Einhell vs Hayter: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/einhell-vs-hayter This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/einhell-vs-hayter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.