--- title: "EE vs TalkTalk: Which is searched more in the United Kingdom?" description: "Is EE or TalkTalk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Broadband providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ee-uk-vs-talktalk" publisher: "Brandwave" --- # EE vs TalkTalk: Which is searched more in the United Kingdom? Is EE or TalkTalk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Broadband providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EE and TalkTalk - **Competitive set**: Broadband providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **EE Share of Search**: 5.5% - **TalkTalk Share of Search**: 12.4% ## Is EE or TalkTalk more popular in search? - In September 2026, TalkTalk had more branded searches than EE among broadband providers in the United Kingdom. TalkTalk had about 301,000 branded searches, while EE had 135,000. TalkTalk made up 12.4% of all broadband provider searches we track, and EE accounted for 5.5%. - TalkTalk was ahead of EE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EE’s share of searches among broadband providers in the United Kingdom held steady at 5.5%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, TalkTalk’s share of searches among broadband providers in the United Kingdom moved from 12.3% to 12.4%, and its estimated monthly branded searches moved from 368K to 301K. ## Top broadband providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EE appeared in all five answers. TalkTalk was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. EE was listed before TalkTalk in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EE | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Vodafone | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Plusnet | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Virgin Media | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hyperoptic | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Community Fibre | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | YouFibre | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BT | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | TalkTalk | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Sky | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about broadband providers - Asked ChatGPT "Which broadband provider should I switch to in the UK?": 1. Zen, 2. YouFibre, 3. Vodafone, 4. Virgin Media, 5. Plusnet, 6. BT, 7. Sky, 8. EE, 9. TalkTalk - Asked ChatGPT "What are the best broadband providers in the UK?": 1. Zen, 2. Plusnet, 3. Vodafone, 4. EE, 5. Hyperoptic, 6. Virgin Media - Asked ChatGPT "What's the best full fibre broadband provider in the UK for working from home?": 1. Zen, 2. EE, 3. Plusnet, 4. Vodafone, 5. BT - Searched Google, AI Overview "broadband deals": 1. Hyperoptic, 2. Vodafone, 3. Community Fibre, 4. EE, 5. Zen - Searched Google, AI Overview "best broadband provider": 1. EE, 2. Zen, 3. Virgin Media, 4. Plusnet, 5. Community Fibre, 6. TalkTalk, 7. Hyperoptic Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom broadband providers in September 2026? - In September 2026, TalkTalk gained share of searches among broadband providers in the United Kingdom, from 10.4% to 12.4%. - EE’s share of searches among broadband providers in the United Kingdom has lost ground for 3 months in a row, from 7% to 5.5% in September 2026. ## Month by month | Month | EE estimated searches | EE Share of Search | EE rank | TalkTalk estimated searches | TalkTalk Share of Search | TalkTalk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 5.5% | 4 | 368K | 12.3% | 2 | | Nov 2025 | 135K | 5.3% | 5 | 368K | 14.4% | 2 | | Dec 2025 | 110K | 4.9% | 3 | 301K | 13.5% | 2 | | Jan 2026 | 135K | 5.4% | 4 | 368K | 14.7% | 2 | | Feb 2026 | 135K | 5.7% | 3 | 301K | 12.7% | 2 | | Mar 2026 | 135K | 4.8% | 3 | 368K | 13.1% | 2 | | Apr 2026 | 135K | 5.6% | 3 | 301K | 12.5% | 2 | | May 2026 | 135K | 5.8% | 3 | 246K | 10.6% | 2 | | Jun 2026 | 165K | 7% | 3 | 246K | 10.4% | 2 | | Jul 2026 | 135K | 5.8% | 3 | 246K | 10.5% | 2 | | Aug 2026 | 135K | 5.7% | 3 | 246K | 10.4% | 2 | | Sep 2026 | 135K | 5.5% | 3 | 301K | 12.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using EE’s and TalkTalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EE**: Measured on the search term “ee broadband”. - **TalkTalk**: Measured on the search term “talktalk”. - [EE profile](/demand/uk/brands/ee-uk) - [TalkTalk profile](/demand/uk/brands/talktalk) - [All broadband providers in the United Kingdom](/demand/uk/categories/uk-broadband-providers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EE or TalkTalk more popular in search? In September 2026, TalkTalk had more branded searches than EE among broadband providers in the United Kingdom. TalkTalk had about 301,000 branded searches, while EE had 135,000. TalkTalk made up 12.4% of all broadband provider searches we track, and EE accounted for 5.5%. ## Cite this page Brandwave. "EE vs TalkTalk: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ee-uk-vs-talktalk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ee-uk-vs-talktalk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.