---
title: "EE vs NOW: Which is searched more in the United Kingdom?"
description: "Is EE or NOW more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/ee-uk-vs-now-tv"
publisher: "Brandwave"
---

# EE vs NOW: Which is searched more in the United Kingdom?

Is EE or NOW more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EE and NOW
- **Competitive set**: TV providers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **EE Share of Search**: 2.5%
- **NOW Share of Search**: 62.2%

## Is EE or NOW more popular in search?

- In September 2026, NOW had more branded searches than EE among TV providers in the United Kingdom. NOW had about 550,000 branded searches, while EE had 22,200. NOW made up 62.2% of all TV provider searches we track, and EE accounted for 2.5%.
- NOW was ahead of EE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EE’s share of searches among TV providers in the United Kingdom moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, NOW’s share of searches among TV providers in the United Kingdom moved from 53.2% to 62.2%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for United Kingdom TV providers in September 2026?

- In September 2026, NOW lost share of searches among TV providers in the United Kingdom, from 67.2% to 62.2%.
- Estimated monthly branded searches for EE in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Month by month

| Month | EE estimated searches | EE Share of Search | EE rank | NOW estimated searches | NOW Share of Search | NOW rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.6% | 6 | 550K | 53.2% | 1 |
| Nov 2025 | 27.1K | 2.3% | 6 | 673K | 57.6% | 1 |
| Dec 2025 | 22.2K | 2% | 6 | 673K | 60.8% | 1 |
| Jan 2026 | 22.2K | 2.1% | 5 | 673K | 62.9% | 1 |
| Feb 2026 | 22.2K | 2.1% | 6 | 673K | 64.4% | 1 |
| Mar 2026 | 27.1K | 2.6% | 4 | 673K | 64.6% | 1 |
| Apr 2026 | 22.2K | 2.1% | 5 | 673K | 64.3% | 1 |
| May 2026 | 22.2K | 2.1% | 6 | 673K | 63.9% | 1 |
| Jun 2026 | 18.1K | 2.2% | 5 | 450K | 55.8% | 1 |
| Jul 2026 | 18.1K | 2.1% | 5 | 550K | 63.9% | 1 |
| Aug 2026 | 22.2K | 2.2% | 5 | 673K | 67.2% | 1 |
| Sep 2026 | 22.2K | 2.5% | 5 | 550K | 62.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using EE’s and NOW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EE**: Measured on the search term “ee tv”.
- **NOW**: Measured on the search term “now tv”.

- [EE profile](/demand/uk/brands/ee-uk)
- [NOW profile](/demand/uk/brands/now-tv)
- [All TV providers in the United Kingdom](/demand/uk/categories/uk-tv-providers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is EE or NOW more popular in search?

In September 2026, NOW had more branded searches than EE among TV providers in the United Kingdom. NOW had about 550,000 branded searches, while EE had 22,200. NOW made up 62.2% of all TV provider searches we track, and EE accounted for 2.5%.

## Cite this page

Brandwave. "EE vs NOW: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ee-uk-vs-now-tv

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ee-uk-vs-now-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.