---
title: "EE vs iD Mobile: Which is searched more in the United Kingdom?"
description: "Is EE or iD Mobile more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/ee-uk-vs-id-mobile"
publisher: "Brandwave"
---

# EE vs iD Mobile: Which is searched more in the United Kingdom?

Is EE or iD Mobile more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EE and iD Mobile
- **Competitive set**: Mobile networks
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **EE Share of Search**: 22.6%
- **iD Mobile Share of Search**: 6.5%

## Is EE or iD Mobile more popular in search?

- In September 2026, EE had more branded searches than iD Mobile among mobile networks in the United Kingdom. EE had about 1 million branded searches, while iD Mobile had 301,000. EE made up 22.6% of all mobile network searches we track, and iD Mobile accounted for 6.5%.
- EE was ahead of iD Mobile in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EE’s share of searches among mobile networks in the United Kingdom moved from 18.7% to 22.6%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, iD Mobile’s share of searches among mobile networks in the United Kingdom moved from 5.4% to 6.5%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for United Kingdom mobile networks in September 2026?

- In September 2026, Sky overtook iD Mobile to rank 6th among mobile networks in the United Kingdom, with 8% of the searches.
- In September 2026, EE gained share of searches among mobile networks in the United Kingdom, from 20.4% to 22.6%.
- In September 2026, iD Mobile lost share of searches among mobile networks in the United Kingdom, from 7.1% to 6.5%.

## Month by month

| Month | EE estimated searches | EE Share of Search | EE rank | iD Mobile estimated searches | iD Mobile Share of Search | iD Mobile rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 18.7% | 2 | 301K | 5.4% | 6 |
| Nov 2025 | 1M | 19.4% | 1 | 368K | 6.8% | 6 |
| Dec 2025 | 856K | 19.9% | 1 | 246K | 5.7% | 6 |
| Jan 2026 | 1M | 23% | 1 | 301K | 6.7% | 6 |
| Feb 2026 | 850K | 21.7% | 1 | 246K | 6.3% | 6 |
| Mar 2026 | 850K | 20.6% | 1 | 301K | 7.3% | 6 |
| Apr 2026 | 850K | 21.6% | 1 | 246K | 6.2% | 6 |
| May 2026 | 706K | 18.1% | 1 | 246K | 6.3% | 6 |
| Jun 2026 | 714K | 18.7% | 1 | 246K | 6.4% | 6 |
| Jul 2026 | 706K | 18.6% | 1 | 246K | 6.5% | 6 |
| Aug 2026 | 864K | 20.4% | 1 | 301K | 7.1% | 6 |
| Sep 2026 | 1M | 22.6% | 1 | 301K | 6.5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using EE’s and iD Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EE**: Measured on the search terms “ee” and “ee mobile”, summed into one figure.
- **iD Mobile**: Measured on the search term “id mobile”.

- [EE profile](/demand/uk/brands/ee-uk)
- [iD Mobile profile](/demand/uk/brands/id-mobile)
- [All mobile networks in the United Kingdom](/demand/uk/categories/uk-mobile-networks): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is EE or iD Mobile more popular in search?

In September 2026, EE had more branded searches than iD Mobile among mobile networks in the United Kingdom. EE had about 1 million branded searches, while iD Mobile had 301,000. EE made up 22.6% of all mobile network searches we track, and iD Mobile accounted for 6.5%.

## Cite this page

Brandwave. "EE vs iD Mobile: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ee-uk-vs-id-mobile

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ee-uk-vs-id-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.