--- title: "Eco by Naty vs Kit & Kin: Which is searched more in the United Kingdom?" description: "Is Eco by Naty or Kit & Kin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/eco-by-naty-vs-kit-and-kin" publisher: "Brandwave" --- # Eco by Naty vs Kit & Kin: Which is searched more in the United Kingdom? Is Eco by Naty or Kit & Kin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eco by Naty and Kit & Kin - **Competitive set**: Nappy brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Eco by Naty Share of Search**: 2.4% - **Kit & Kin Share of Search**: 41.7% ## Is Eco by Naty or Kit & Kin more popular in search? - In September 2026, Kit & Kin had more branded searches than Eco by Naty among nappy brands in the United Kingdom. Kit & Kin had about 17,500 branded searches, while Eco by Naty had 1,000. Kit & Kin made up 41.7% of all nappy brand searches we track, and Eco by Naty accounted for 2.4%. - Kit & Kin was ahead of Eco by Naty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Eco by Naty’s share of searches among nappy brands in the United Kingdom moved from 2% to 2.4%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Kit & Kin’s share of searches among nappy brands in the United Kingdom moved from 37.9% to 41.7%, and its estimated monthly branded searches moved from 16.5K to 17.5K. ## Top nappy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kit & Kin appeared in all five answers. Eco by Naty was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kit & Kin was listed before Eco by Naty in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pampers | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kit & Kin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eco by Naty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Huggies | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about nappy brands - Asked ChatGPT "What are the best nappies in the UK?": 1. Pampers, 2. Kit & Kin - Asked ChatGPT "Which nappy brand is best for newborns in the UK?": 1. Pampers, 2. Kit & Kin - Asked ChatGPT "What are the best eco nappies in the UK?": 1. Eco by Naty, 2. Kit & Kin - Searched Google, AI Overview "nappies": 1. Pampers, 2. Huggies, 3. Kit & Kin - Searched Google, AI Overview "best nappies": 1. Pampers, 2. Kit & Kin Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom nappy brands in September 2026? - In September 2026, Eco by Naty lost share of searches among nappy brands in the United Kingdom, from 3.1% to 2.4%. ## Month by month | Month | Eco by Naty estimated searches | Eco by Naty Share of Search | Eco by Naty rank | Kit & Kin estimated searches | Kit & Kin Share of Search | Kit & Kin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2% | 4 | 16.5K | 37.9% | 2 | | Nov 2025 | 880 | 2% | 4 | 16.5K | 37.9% | 2 | | Dec 2025 | 880 | 2.1% | 4 | 16.5K | 39.2% | 2 | | Jan 2026 | 1K | 1.8% | 4 | 24.7K | 45.3% | 1 | | Feb 2026 | 880 | 2% | 4 | 20.2K | 45.3% | 1 | | Mar 2026 | 880 | 1.9% | 4 | 20.2K | 44.1% | 1 | | Apr 2026 | 1K | 2.2% | 4 | 20.2K | 45.2% | 1 | | May 2026 | 1K | 2.2% | 4 | 20.2K | 45.2% | 1 | | Jun 2026 | 1K | 2.2% | 4 | 20.2K | 45.2% | 1 | | Jul 2026 | 1K | 2.4% | 4 | 17.5K | 41.7% | 2 | | Aug 2026 | 1.3K | 3.1% | 4 | 17.5K | 41.4% | 2 | | Sep 2026 | 1K | 2.4% | 4 | 17.5K | 41.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Eco by Naty’s and Kit & Kin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eco by Naty**: Measured on the search term “naty nappies”. - **Kit & Kin**: Measured on the search terms “kit and kin” and “kit and kin nappies”, summed into one figure. - [Eco by Naty profile](/demand/uk/brands/eco-by-naty) - [Kit & Kin profile](/demand/uk/brands/kit-and-kin) - [All nappy brands in the United Kingdom](/demand/uk/categories/uk-nappy-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eco by Naty or Kit & Kin more popular in search? In September 2026, Kit & Kin had more branded searches than Eco by Naty among nappy brands in the United Kingdom. Kit & Kin had about 17,500 branded searches, while Eco by Naty had 1,000. Kit & Kin made up 41.7% of all nappy brand searches we track, and Eco by Naty accounted for 2.4%. ## Cite this page Brandwave. "Eco by Naty vs Kit & Kin: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/eco-by-naty-vs-kit-and-kin This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/eco-by-naty-vs-kit-and-kin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.