--- title: "eBay vs Facebook Marketplace: Which is searched more in the United Kingdom?" description: "Is eBay or Facebook Marketplace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ebay-vs-facebook-marketplace" publisher: "Brandwave" --- # eBay vs Facebook Marketplace: Which is searched more in the United Kingdom? Is eBay or Facebook Marketplace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Classified ad platforms set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: eBay and Facebook Marketplace - **Competitive set**: Classified ad platforms - **Market**: United Kingdom - **Month measured**: Sep 2026 - **eBay Share of Search**: 58.1% - **Facebook Marketplace Share of Search**: 9.5% ## Is eBay or Facebook Marketplace more popular in search? - In September 2026, eBay had more branded searches than Facebook Marketplace among classified ad platforms in the United Kingdom. eBay had about 9.1 million branded searches, while Facebook Marketplace had 1.5 million. eBay made up 58.1% of all classified ad platform searches we track, and Facebook Marketplace accounted for 9.5%. - eBay was ahead of Facebook Marketplace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, eBay’s share of searches among classified ad platforms in the United Kingdom moved from 63.1% to 58.1%, and its estimated monthly branded searches moved from 11.1M to 9.1M. - Across the 12 months ending September 2026, Facebook Marketplace’s share of searches among classified ad platforms in the United Kingdom moved from 5.7% to 9.5%, and its estimated monthly branded searches moved from 1M to 1.5M. ## Top classified ad platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Facebook Marketplace appeared in all five answers. eBay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Facebook Marketplace was listed before eBay in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gumtree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Facebook Marketplace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Preloved | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Vinted | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Shpock | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about classified ad platforms - Asked ChatGPT "Which classified ad platform should I use in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved - Asked ChatGPT "What are the best classified ad platforms in the UK?": 1. Gumtree, 2. Facebook Marketplace, 3. eBay, 4. Preloved, 5. Vinted, 6. Depop - Asked ChatGPT "What's the best classified ad platform in the UK for selling secondhand goods?": 1. Facebook Marketplace, 2. eBay, 3. Vinted, 4. Gumtree - Searched Google, AI Overview "local selling sites uk": 1. Facebook Marketplace, 2. Gumtree, 3. Preloved, 4. Shpock, 5. Vinted, 6. eBay, 7. Depop - Searched Google, AI Overview "classified ads uk": 1. Gumtree, 2. Facebook Marketplace Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom classified ad platforms in September 2026? - Estimated monthly branded searches for Facebook Marketplace in the United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026. - Estimated monthly branded searches for eBay in the United Kingdom fell 17.7% over 12 measured months, from 11.1M to 9.1M in September 2026. ## Month by month | Month | eBay estimated searches | eBay Share of Search | eBay rank | Facebook Marketplace estimated searches | Facebook Marketplace Share of Search | Facebook Marketplace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 63.1% | 1 | 1M | 5.7% | 4 | | Nov 2025 | 9.1M | 62.3% | 1 | 1M | 6.8% | 4 | | Dec 2025 | 9.1M | 64.5% | 1 | 1M | 7.1% | 4 | | Jan 2026 | 11.1M | 65.9% | 1 | 1.2M | 7.2% | 4 | | Feb 2026 | 9.1M | 61.4% | 1 | 1.2M | 8.2% | 4 | | Mar 2026 | 9.1M | 59% | 1 | 1.2M | 7.9% | 4 | | Apr 2026 | 9.1M | 59% | 1 | 1.2M | 7.9% | 4 | | May 2026 | 9.1M | 56.8% | 1 | 1.5M | 9.3% | 4 | | Jun 2026 | 9.1M | 60.5% | 1 | 1.5M | 9.9% | 3 | | Jul 2026 | 9.1M | 60.5% | 1 | 1.5M | 9.9% | 3 | | Aug 2026 | 9.1M | 58.1% | 1 | 1.5M | 9.5% | 3 | | Sep 2026 | 9.1M | 58.1% | 1 | 1.5M | 9.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using eBay’s and Facebook Marketplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **eBay**: Measured on the search term “ebay”. - **Facebook Marketplace**: Measured on the search term “facebook marketplace”. - [eBay profile](/demand/uk/brands/ebay) - [Facebook Marketplace profile](/demand/uk/brands/facebook-marketplace) - [All classified ad platforms in the United Kingdom](/demand/uk/categories/uk-classified-ad-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is eBay or Facebook Marketplace more popular in search? In September 2026, eBay had more branded searches than Facebook Marketplace among classified ad platforms in the United Kingdom. eBay had about 9.1 million branded searches, while Facebook Marketplace had 1.5 million. eBay made up 58.1% of all classified ad platform searches we track, and Facebook Marketplace accounted for 9.5%. ## Cite this page Brandwave. "eBay vs Facebook Marketplace: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ebay-vs-facebook-marketplace This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ebay-vs-facebook-marketplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.