--- title: "Dunelm vs Rattan Direct: Which is searched more in the United Kingdom?" description: "Is Dunelm or Rattan Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dunelm-vs-rattan-direct" publisher: "Brandwave" --- # Dunelm vs Rattan Direct: Which is searched more in the United Kingdom? Is Dunelm or Rattan Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunelm and Rattan Direct - **Competitive set**: Garden furniture retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dunelm Share of Search**: 1.2% - **Rattan Direct Share of Search**: 0.78% ## Is Dunelm or Rattan Direct more popular in search? - In September 2026, Dunelm had more branded searches than Rattan Direct among garden furniture retailers in the United Kingdom. Dunelm had about 1,600 branded searches, while Rattan Direct had 1,000. Dunelm made up 1.2% of all garden furniture retailer searches we track, and Rattan Direct accounted for 0.78%. - The lead changed hands once in the 12 months ending September 2026: Dunelm took it in January 2026. - Across the 12 months ending September 2026, Dunelm’s share of searches among garden furniture retailers in the United Kingdom moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K. - Across the 12 months ending September 2026, Rattan Direct’s share of searches among garden furniture retailers in the United Kingdom moved from 1% to 0.78%, and its estimated monthly branded searches held steady at 1K. ## Top garden furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rattan Direct was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Dunelm was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rattan Direct was listed before Dunelm in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | B&Q | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | John Lewis | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cox & Cox | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Maze | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rattan Direct | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Dunelm | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Next | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Kettler | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Garden Trading | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Range | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Wayfair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gardenesque | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bridgman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about garden furniture retailers - Asked ChatGPT "Where's the best place to buy garden furniture in the UK?": 1. John Lewis, 2. Dunelm, 3. B&Q, 4. Cox & Cox - Asked ChatGPT "Which UK shops sell good quality rattan garden furniture?": 1. Cox & Cox, 2. Maze, 3. John Lewis, 4. Rattan Direct, 5. Kettler, 6. B&Q - Asked ChatGPT "What's the best garden furniture that can stay outside all year in the UK?": 1. The Range, 2. John Lewis - Searched Google, AI Overview "rattan garden furniture": 1. B&Q, 2. Next, 3. Rattan Direct Not named in any answer: Garden Trading, Wayfair, Gardenesque and Bridgman. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom garden furniture retailers in September 2026? - In September 2026, Dunelm lost share of searches among garden furniture retailers in the United Kingdom, from 3.6% to 1.2%. - In September 2026, Rattan Direct lost share of searches among garden furniture retailers in the United Kingdom, from 1.3% to 0.78%. ## Month by month | Month | Dunelm estimated searches | Dunelm Share of Search | Dunelm rank | Rattan Direct estimated searches | Rattan Direct Share of Search | Rattan Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.9% | 9 | 1K | 1% | 8 | | Nov 2025 | 480 | 0.33% | 10 | 1K | 0.68% | 7 | | Dec 2025 | 480 | 0.38% | 9 | 720 | 0.57% | 7 | | Jan 2026 | 1.6K | 1.6% | 7 | 1K | 0.98% | 10 | | Feb 2026 | 2.9K | 2.7% | 7 | 1.3K | 1.2% | 11 | | Mar 2026 | 14.8K | 6.6% | 7 | 2.9K | 1.3% | 11 | | Apr 2026 | 27.1K | 8% | 5 | 4.4K | 1.3% | 11 | | May 2026 | 27.1K | 8.3% | 5 | 4.4K | 1.3% | 11 | | Jun 2026 | 14.8K | 6.9% | 7 | 2.9K | 1.4% | 11 | | Jul 2026 | 14.8K | 6.3% | 7 | 2.9K | 1.2% | 11 | | Aug 2026 | 6.6K | 3.6% | 7 | 2.4K | 1.3% | 11 | | Sep 2026 | 1.6K | 1.2% | 8 | 1K | 0.78% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunelm’s and Rattan Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunelm**: Measured on the search term “dunelm garden furniture”. - **Rattan Direct**: Measured on the search term “rattan direct”. - [Dunelm profile](/demand/uk/brands/dunelm) - [Rattan Direct profile](/demand/uk/brands/rattan-direct) - [All garden furniture retailers in the United Kingdom](/demand/uk/categories/uk-garden-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunelm or Rattan Direct more popular in search? In September 2026, Dunelm had more branded searches than Rattan Direct among garden furniture retailers in the United Kingdom. Dunelm had about 1,600 branded searches, while Rattan Direct had 1,000. Dunelm made up 1.2% of all garden furniture retailer searches we track, and Rattan Direct accounted for 0.78%. ## Cite this page Brandwave. "Dunelm vs Rattan Direct: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dunelm-vs-rattan-direct This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dunelm-vs-rattan-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.