--- title: "Dunelm vs Kettler: Which is searched more in the United Kingdom?" description: "Is Dunelm or Kettler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dunelm-vs-kettler" publisher: "Brandwave" --- # Dunelm vs Kettler: Which is searched more in the United Kingdom? Is Dunelm or Kettler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunelm and Kettler - **Competitive set**: Garden furniture retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dunelm Share of Search**: 1.2% - **Kettler Share of Search**: 4.2% ## Is Dunelm or Kettler more popular in search? - In September 2026, Kettler had more branded searches than Dunelm among garden furniture retailers in the United Kingdom. Kettler had about 5,400 branded searches, while Dunelm had 1,600. Kettler made up 4.2% of all garden furniture retailer searches we track, and Dunelm accounted for 1.2%. - Kettler was ahead of Dunelm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunelm’s share of searches among garden furniture retailers in the United Kingdom moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 880 to 1.6K. - Across the 12 months ending September 2026, Kettler’s share of searches among garden furniture retailers in the United Kingdom moved from 2.5% to 4.2%, and its estimated monthly branded searches moved from 2.4K to 5.4K. ## Top garden furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dunelm and Kettler were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dunelm and Kettler were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | B&Q | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | John Lewis | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cox & Cox | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Maze | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Rattan Direct | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Dunelm | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Next | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | Kettler | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Garden Trading | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Range | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Wayfair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gardenesque | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bridgman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about garden furniture retailers - Asked ChatGPT "Where's the best place to buy garden furniture in the UK?": 1. John Lewis, 2. Dunelm, 3. B&Q, 4. Cox & Cox - Asked ChatGPT "Which UK shops sell good quality rattan garden furniture?": 1. Cox & Cox, 2. Maze, 3. John Lewis, 4. Rattan Direct, 5. Kettler, 6. B&Q - Asked ChatGPT "What's the best garden furniture that can stay outside all year in the UK?": 1. The Range, 2. John Lewis - Searched Google, AI Overview "rattan garden furniture": 1. B&Q, 2. Next, 3. Rattan Direct Not named in any answer: Garden Trading, Wayfair, Gardenesque and Bridgman. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom garden furniture retailers in September 2026? - In September 2026, Kettler lost share of searches among garden furniture retailers in the United Kingdom, from 6.6% to 4.2%. - In September 2026, Dunelm lost share of searches among garden furniture retailers in the United Kingdom, from 3.6% to 1.2%. ## Month by month | Month | Dunelm estimated searches | Dunelm Share of Search | Dunelm rank | Kettler estimated searches | Kettler Share of Search | Kettler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.9% | 9 | 2.4K | 2.5% | 4 | | Nov 2025 | 480 | 0.33% | 10 | 1.9K | 1.3% | 3 | | Dec 2025 | 480 | 0.38% | 9 | 1.6K | 1.3% | 3 | | Jan 2026 | 1.6K | 1.6% | 7 | 2.9K | 2.8% | 4 | | Feb 2026 | 2.9K | 2.7% | 7 | 5.4K | 5% | 6 | | Mar 2026 | 14.8K | 6.6% | 7 | 18.1K | 8.1% | 6 | | Apr 2026 | 27.1K | 8% | 5 | 27.1K | 8% | 7 | | May 2026 | 27.1K | 8.3% | 5 | 27.1K | 8.3% | 7 | | Jun 2026 | 14.8K | 6.9% | 7 | 18.1K | 8.5% | 6 | | Jul 2026 | 14.8K | 6.3% | 7 | 18.1K | 7.7% | 6 | | Aug 2026 | 6.6K | 3.6% | 7 | 12.1K | 6.6% | 6 | | Sep 2026 | 1.6K | 1.2% | 8 | 5.4K | 4.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunelm’s and Kettler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunelm**: Measured on the search term “dunelm garden furniture”. - **Kettler**: Measured on the search term “kettler garden furniture”. - [Dunelm profile](/demand/uk/brands/dunelm) - [Kettler profile](/demand/uk/brands/kettler) - [All garden furniture retailers in the United Kingdom](/demand/uk/categories/uk-garden-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunelm or Kettler more popular in search? In September 2026, Kettler had more branded searches than Dunelm among garden furniture retailers in the United Kingdom. Kettler had about 5,400 branded searches, while Dunelm had 1,600. Kettler made up 4.2% of all garden furniture retailer searches we track, and Dunelm accounted for 1.2%. ## Cite this page Brandwave. "Dunelm vs Kettler: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dunelm-vs-kettler This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dunelm-vs-kettler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.