--- title: "Ducati vs Honda Motorcycles: Which is searched more in the United Kingdom?" description: "Is Ducati or Honda Motorcycles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ducati-vs-honda-motorcycles" publisher: "Brandwave" --- # Ducati vs Honda Motorcycles: Which is searched more in the United Kingdom? Is Ducati or Honda Motorcycles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ducati and Honda Motorcycles - **Competitive set**: Motorbike brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ducati Share of Search**: 11.1% - **Honda Motorcycles Share of Search**: 9% ## Is Ducati or Honda Motorcycles more popular in search? - In September 2026, Ducati had more branded searches than Honda Motorcycles among motorbike brands in the United Kingdom. Ducati had about 22,200 branded searches, while Honda Motorcycles had 18,100. Ducati made up 11.1% of all motorbike brand searches we track, and Honda Motorcycles accounted for 9%. - Ducati was ahead of Honda Motorcycles in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom moved from 11.8% to 11.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom moved from 11.8% to 9%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Honda Motorcycles was mentioned in two out of three: in two of the three ChatGPT answers. Ducati did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches. - In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches. - In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%. - In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%. ## Month by month | Month | Ducati estimated searches | Ducati Share of Search | Ducati rank | Honda Motorcycles estimated searches | Honda Motorcycles Share of Search | Honda Motorcycles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 11.8% | 3 | 27.1K | 11.8% | 4 | | Nov 2025 | 27.1K | 13.3% | 2 | 22.2K | 10.9% | 4 | | Dec 2025 | 22.2K | 12.4% | 2 | 18.1K | 10.1% | 6 | | Jan 2026 | 27.1K | 13.8% | 2 | 22.2K | 11.3% | 4 | | Feb 2026 | 22.2K | 11.4% | 3 | 18.1K | 9.3% | 5 | | Mar 2026 | 27.1K | 11.6% | 3 | 22.2K | 9.5% | 5 | | Apr 2026 | 33.1K | 13.4% | 2 | 22.2K | 9% | 4 | | May 2026 | 33.1K | 12.9% | 2 | 22.2K | 8.7% | 6 | | Jun 2026 | 27.1K | 10.6% | 3 | 22.2K | 8.7% | 5 | | Jul 2026 | 27.1K | 11.9% | 2 | 22.2K | 9.8% | 4 | | Aug 2026 | 27.1K | 11.9% | 2 | 22.2K | 9.8% | 4 | | Sep 2026 | 22.2K | 11.1% | 3 | 18.1K | 9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ducati’s and Honda Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ducati**: Measured on the search term “ducati”. - **Honda Motorcycles**: Measured on the search term “honda motorcycles”. - [Ducati profile](/demand/uk/brands/ducati) - [Honda Motorcycles profile](/demand/uk/brands/honda-motorcycles) - [All motorbike brands in the United Kingdom](/demand/uk/categories/uk-motorbike-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ducati or Honda Motorcycles more popular in search? In September 2026, Ducati had more branded searches than Honda Motorcycles among motorbike brands in the United Kingdom. Ducati had about 22,200 branded searches, while Honda Motorcycles had 18,100. Ducati made up 11.1% of all motorbike brand searches we track, and Honda Motorcycles accounted for 9%. ## Cite this page Brandwave. "Ducati vs Honda Motorcycles: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ducati-vs-honda-motorcycles This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ducati-vs-honda-motorcycles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.