--- title: "Ducati vs Harley-Davidson: Which is searched more in the United Kingdom?" description: "Is Ducati or Harley-Davidson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ducati-vs-harley-davidson" publisher: "Brandwave" --- # Ducati vs Harley-Davidson: Which is searched more in the United Kingdom? Is Ducati or Harley-Davidson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ducati and Harley-Davidson - **Competitive set**: Motorbike brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ducati Share of Search**: 11.1% - **Harley-Davidson Share of Search**: 24.8% ## Is Ducati or Harley-Davidson more popular in search? - In September 2026, Harley-Davidson had more branded searches than Ducati among motorbike brands in the United Kingdom. Harley-Davidson had about 49,500 branded searches, while Ducati had 22,200. Harley-Davidson made up 24.8% of all motorbike brand searches we track, and Ducati accounted for 11.1%. - Harley-Davidson was ahead of Ducati in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom moved from 11.8% to 11.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom moved from 21.6% to 24.8%, and its estimated monthly branded searches held steady at 49.5K. ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Ducati nor Harley-Davidson showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches. - In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%. - In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%. ## Month by month | Month | Ducati estimated searches | Ducati Share of Search | Ducati rank | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 11.8% | 3 | 49.5K | 21.6% | 1 | | Nov 2025 | 27.1K | 13.3% | 2 | 49.5K | 24.2% | 1 | | Dec 2025 | 22.2K | 12.4% | 2 | 40.5K | 22.5% | 1 | | Jan 2026 | 27.1K | 13.8% | 2 | 40.5K | 20.6% | 1 | | Feb 2026 | 22.2K | 11.4% | 3 | 49.5K | 25.5% | 1 | | Mar 2026 | 27.1K | 11.6% | 3 | 49.5K | 21.3% | 1 | | Apr 2026 | 33.1K | 13.4% | 2 | 60.5K | 24.4% | 1 | | May 2026 | 33.1K | 12.9% | 2 | 60.5K | 23.6% | 1 | | Jun 2026 | 27.1K | 10.6% | 3 | 49.5K | 19.4% | 2 | | Jul 2026 | 27.1K | 11.9% | 2 | 60.5K | 26.6% | 1 | | Aug 2026 | 27.1K | 11.9% | 2 | 60.5K | 26.6% | 1 | | Sep 2026 | 22.2K | 11.1% | 3 | 49.5K | 24.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ducati’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ducati**: Measured on the search term “ducati”. - **Harley-Davidson**: Measured on the search term “harley davidson”. - [Ducati profile](/demand/uk/brands/ducati) - [Harley-Davidson profile](/demand/uk/brands/harley-davidson) - [All motorbike brands in the United Kingdom](/demand/uk/categories/uk-motorbike-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ducati or Harley-Davidson more popular in search? In September 2026, Harley-Davidson had more branded searches than Ducati among motorbike brands in the United Kingdom. Harley-Davidson had about 49,500 branded searches, while Ducati had 22,200. Harley-Davidson made up 24.8% of all motorbike brand searches we track, and Ducati accounted for 11.1%. ## Cite this page Brandwave. "Ducati vs Harley-Davidson: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ducati-vs-harley-davidson This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ducati-vs-harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.