--- title: "Drunk Elephant vs Paula's Choice: Which is searched more in the United Kingdom?" description: "Is Drunk Elephant or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/drunk-elephant-vs-paula-s-choice" publisher: "Brandwave" --- # Drunk Elephant vs Paula's Choice: Which is searched more in the United Kingdom? Is Drunk Elephant or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Drunk Elephant and Paula's Choice - **Competitive set**: Skincare brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Drunk Elephant Share of Search**: 1.8% - **Paula's Choice Share of Search**: 4.8% ## Is Drunk Elephant or Paula's Choice more popular in search? - In September 2026, Paula's Choice had more branded searches than Drunk Elephant among skincare brands in the United Kingdom. Paula's Choice had about 33,100 branded searches, while Drunk Elephant had 12,100. Paula's Choice made up 4.8% of all skincare brand searches we track, and Drunk Elephant accounted for 1.8%. - Paula's Choice was ahead of Drunk Elephant in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Drunk Elephant’s share of searches among skincare brands in the United Kingdom moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 12.1K. - Across the 12 months ending September 2026, Paula's Choice’s share of searches among skincare brands in the United Kingdom held steady at 4.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paula's Choice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Drunk Elephant did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom skincare brands in September 2026? - Paula's Choice’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 3.8% to 4.8% in September 2026. - In September 2026, Drunk Elephant rose from 15th to 14th among skincare brands in the United Kingdom. ## Month by month | Month | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.6% | 14 | 40.5K | 4.8% | 13 | | Nov 2025 | 33.1K | 2.4% | 14 | 60.5K | 4.3% | 13 | | Dec 2025 | 27.1K | 2.3% | 15 | 40.5K | 3.4% | 13 | | Jan 2026 | 18.1K | 2% | 15 | 40.5K | 4.5% | 12 | | Feb 2026 | 18.1K | 2.3% | 14 | 33.1K | 4.3% | 12 | | Mar 2026 | 14.8K | 1.8% | 15 | 40.5K | 4.8% | 12 | | Apr 2026 | 14.8K | 1.6% | 15 | 40.5K | 4.5% | 12 | | May 2026 | 12.1K | 1.4% | 15 | 40.5K | 4.8% | 12 | | Jun 2026 | 9.9K | 1.4% | 15 | 27.1K | 3.8% | 12 | | Jul 2026 | 9.9K | 1.4% | 15 | 27.1K | 3.9% | 12 | | Aug 2026 | 9.9K | 1.4% | 15 | 33.1K | 4.7% | 12 | | Sep 2026 | 12.1K | 1.8% | 14 | 33.1K | 4.8% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Drunk Elephant’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Drunk Elephant**: Measured on the search term “drunk elephant”. - **Paula's Choice**: Measured on the search term “paulas choice”. - [Drunk Elephant profile](/demand/uk/brands/drunk-elephant) - [Paula's Choice profile](/demand/uk/brands/paula-s-choice) - [All skincare brands in the United Kingdom](/demand/uk/categories/uk-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Drunk Elephant or Paula's Choice more popular in search? In September 2026, Paula's Choice had more branded searches than Drunk Elephant among skincare brands in the United Kingdom. Paula's Choice had about 33,100 branded searches, while Drunk Elephant had 12,100. Paula's Choice made up 4.8% of all skincare brand searches we track, and Drunk Elephant accounted for 1.8%. ## Cite this page Brandwave. "Drunk Elephant vs Paula's Choice: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/drunk-elephant-vs-paula-s-choice This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/drunk-elephant-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.