--- title: "Dr. Oetker vs Goodfella's: Which is searched more in United Kingdom?" description: "Which is more popular in search, Dr. Oetker or Goodfella's? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dr-oetker-vs-goodfellas" publisher: "Brandwave" --- # Dr. Oetker vs Goodfella's: Which is searched more in United Kingdom? Which is more popular in search, Dr. Oetker or Goodfella's? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Oetker and Goodfella's - **Competitive set**: Frozen pizza brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dr. Oetker Share of Search**: 17.1% - **Goodfella's Share of Search**: 71.2% ## Which is more popular in search, Dr. Oetker or Goodfella's? - In September 2026, Goodfella's had more branded searches than Dr. Oetker among frozen pizza brands in United Kingdom. Goodfella's was estimated to have 68.6K branded searches compared to Dr. Oetker’s 16.5K, and held a 71.2% Share of Search versus Dr. Oetker’s 17.1%. - Goodfella's was ahead of Dr. Oetker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands in United Kingdom moved from 16.7% to 17.1%, and its estimated monthly branded searches moved from 18.7K to 16.5K. - Across the 12 months ending September 2026, Goodfella's’ estimated Share of Search among frozen pizza brands in United Kingdom moved from 73.1% to 71.2%, and its estimated monthly branded searches moved from 82.1K to 68.6K. ## How did search popularity change for United Kingdom frozen pizza brands in September 2026? - In September 2026, Dr. Oetker gained estimated Share of Search among frozen pizza brands in United Kingdom, from 15.1% to 17.1%. - In September 2026, Goodfella's lost estimated Share of Search among frozen pizza brands in United Kingdom, from 75% to 71.2%. ## Month by month | Month | Dr. Oetker estimated searches | Dr. Oetker Share of Search | Dr. Oetker rank | Goodfella's estimated searches | Goodfella's Share of Search | Goodfella's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.7K | 16.7% | 2 | 82.1K | 73.1% | 1 | | Nov 2025 | 15.3K | 16.3% | 2 | 67.1K | 71.7% | 1 | | Dec 2025 | 16.5K | 15.5% | 2 | 80.6K | 75.9% | 1 | | Jan 2026 | 15.3K | 14.1% | 2 | 82.1K | 75.6% | 1 | | Feb 2026 | 15.3K | 16.3% | 2 | 67.1K | 71.7% | 1 | | Mar 2026 | 15.3K | 16% | 2 | 68.6K | 71.9% | 1 | | Apr 2026 | 13.5K | 14.8% | 2 | 68.6K | 75% | 1 | | May 2026 | 13.5K | 16.8% | 2 | 57.6K | 71.6% | 1 | | Jun 2026 | 13.5K | 16.8% | 2 | 57.6K | 71.6% | 1 | | Jul 2026 | 13.5K | 15% | 2 | 67.1K | 74.6% | 1 | | Aug 2026 | 16.5K | 15.1% | 2 | 82.1K | 75% | 1 | | Sep 2026 | 16.5K | 17.1% | 2 | 68.6K | 71.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Oetker’s and Goodfella's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Oetker**: Measured on the search terms “dr oetker” and “dr oetker pizza”, summed into one figure. - **Goodfella's**: Measured on the search terms “goodfella s” and “goodfellas pizza”, summed into one figure. - [Dr. Oetker profile](/demand/uk/brands/dr-oetker) - [Goodfella's profile](/demand/uk/brands/goodfellas) - [All frozen pizza brands in United Kingdom](/demand/uk/categories/uk-frozen-pizza-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dr. Oetker or Goodfella's? In September 2026, Goodfella's had more branded searches than Dr. Oetker among frozen pizza brands in United Kingdom. Goodfella's was estimated to have 68.6K branded searches compared to Dr. Oetker’s 16.5K, and held a 71.2% Share of Search versus Dr. Oetker’s 17.1%. ## Cite this page Brandwave. "Dr. Oetker vs Goodfella's: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/dr-oetker-vs-goodfellas This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dr-oetker-vs-goodfellas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.