--- title: "Dr. Martens vs Hunter: Which is searched more in the United Kingdom?" description: "Is Dr. Martens or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/dr-martens-vs-hunter" publisher: "Brandwave" --- # Dr. Martens vs Hunter: Which is searched more in the United Kingdom? Is Dr. Martens or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Hunter - **Competitive set**: Boot brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Dr. Martens Share of Search**: 46.8% - **Hunter Share of Search**: 6.3% ## Is Dr. Martens or Hunter more popular in search? - In September 2026, Dr. Martens had more branded searches than Hunter among boot brands in the United Kingdom. Dr. Martens had about 246,000 branded searches, while Hunter had 33,100. Dr. Martens made up 46.8% of all boot brand searches we track, and Hunter accounted for 6.3%. - Dr. Martens was ahead of Hunter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dr. Martens’ share of searches among boot brands in the United Kingdom moved from 40.9% to 46.8%, and its estimated monthly branded searches moved from 301K to 246K. - Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom moved from 3.7% to 6.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dr. Martens was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hunter did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dr. Martens | 1 of 3 | 1 of 1 | 2 of 4 | | UGG | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | 1 of 3 | 0 of 1 | 1 of 4 | | Hunter | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | 1 of 3 | 0 of 1 | 1 of 4 | | R.M. Williams | 2 of 3 | 0 of 1 | 2 of 4 | | Red Wing | 1 of 3 | 0 of 1 | 1 of 4 | | Grenson | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boot brands in the UK?": 1. R.M. Williams, 2. Grenson, 3. Red Wing, 4. Dr. Martens, 5. Blundstone, 6. Timberland - Asked ChatGPT "Which Chelsea boots last the longest?": 1. R.M. Williams - Asked ChatGPT "What are good waterproof boots for walking in the UK?": named none of the brands we track - Searched Google, AI Overview "boots for women": 1. Dr. Martens Not named in any answer: UGG and Hunter. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom boot brands in September 2026? - In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches. - In September 2026, Dr. Martens lost share of searches among boot brands in the United Kingdom, from 55.9% to 46.8%. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Hunter estimated searches | Hunter Share of Search | Hunter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 40.9% | 1 | 27.1K | 3.7% | 5 | | Nov 2025 | 450K | 42.1% | 1 | 33.1K | 3.1% | 6 | | Dec 2025 | 368K | 41.5% | 1 | 27.1K | 3.1% | 6 | | Jan 2026 | 301K | 46.4% | 1 | 22.2K | 3.4% | 5 | | Feb 2026 | 201K | 52.1% | 1 | 14.8K | 3.8% | 6 | | Mar 2026 | 201K | 58.7% | 1 | 9.9K | 2.9% | 7 | | Apr 2026 | 165K | 61.8% | 1 | 6.6K | 2.5% | 7 | | May 2026 | 165K | 64% | 1 | 5.4K | 2.1% | 7 | | Jun 2026 | 135K | 60.9% | 1 | 5.4K | 2.4% | 7 | | Jul 2026 | 165K | 65.4% | 1 | 6.6K | 2.6% | 6 | | Aug 2026 | 201K | 55.9% | 1 | 14.8K | 4.1% | 6 | | Sep 2026 | 246K | 46.8% | 1 | 33.1K | 6.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search term “dr martens”. - **Hunter**: Measured on the search term “hunter boots”. - [Dr. Martens profile](/demand/uk/brands/dr-martens) - [Hunter profile](/demand/uk/brands/hunter) - [All boot brands in the United Kingdom](/demand/uk/categories/uk-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Martens or Hunter more popular in search? In September 2026, Dr. Martens had more branded searches than Hunter among boot brands in the United Kingdom. Dr. Martens had about 246,000 branded searches, while Hunter had 33,100. Dr. Martens made up 46.8% of all boot brand searches we track, and Hunter accounted for 6.3%. ## Cite this page Brandwave. "Dr. Martens vs Hunter: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/dr-martens-vs-hunter This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/dr-martens-vs-hunter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.